Presenting and Constructing: A Study on the Communication Path of Anhui Province's City Image Short Video

Xinyao Zhang; Zhizhong Gu

doi:doi:10.11648/j.ajnc.20231201.11

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Presenting and Constructing: A Study on the Communication Path of Anhui Province's City Image Short Video

Xinyao Zhang^*, Zhizhong Gu

Published in American Journal of Networks and Communications (Volume 12, Issue 1)

Received: 16 August 2023 Accepted: 7 September 2023 Published: 28 December 2023

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Abstract

With the rapid development of mobile Internet, short video, as a powerful communication medium in the new era, has become a major force in constructing city image. Different identities of short video communicators present different city images, and users continue to add and improve the fragmented impression of the city in a huge amount of videos. This paper analyses and categorises the presentation of city image in short videos in Anhui Province, and finds that there are three kinds of production main bodies, namely the governmental short videos under the traditional mode, the emerging user self-produced short videos, and the short videos of professional opinion leaders. From the current situation of short video production, it is summarised that there are problems of homogenisation of production content, entertainment and commercialisation of communication content in the construction of urban image in Anhui Province, which demonstrates the predicament of short video urban image communication in Anhui Province. Finally, according to the existing problems, corresponding improvement suggestions are given. That is, we should focus on the diversification of short video production and multi-narrative angle, create differentiated accounts under the pan-communication and strengthen the communication and feedback between video producers and users. The dissemination and construction of city image is a complex process, and short videos profoundly affect the shaping of city image. The media should discover the spirit of the city, construct the main culture of the city, enhance the sense of belonging of city people to the culture of the city, and form a multi-dimensional and multi-level good word of mouth.

Published in	American Journal of Networks and Communications (Volume 12, Issue 1)
DOI	10.11648/j.ajnc.20231201.11
Page(s)	1-5
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Short Video, City Image, Communication Path

References

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[4]	Roland Barthes. Adventures in semiotics [M]. Beijing: Renmin University of China Press, 2008.
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[8]	Li Yuelin. Analysis of the dissemination phenomenon of tourism short videos on Jieyin platform from the perspective of use and satisfaction--Taking Fangqi Ki Ki as an example [J]. News Communication, 2022 (17): 47-49.
[9]	Li Jing. A study on the visual rhetoric of spatial text in shaping city image through short videos [J]. Haihe Media, 2022 (03): 56-62.
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[14]	Han Jun. City Image Communication: Media Role and Path [J]. Journal of Humanities, 2007, No. 166 (02): 192-193.

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APA Style

Zhang, X., Gu, Z. (2023). Presenting and Constructing: A Study on the Communication Path of Anhui Province's City Image Short Video. American Journal of Networks and Communications, 12(1), 1-5. https://doi.org/10.11648/j.ajnc.20231201.11

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ACS Style

Zhang, X.; Gu, Z. Presenting and Constructing: A Study on the Communication Path of Anhui Province's City Image Short Video. Am. J. Netw. Commun. 2023, 12(1), 1-5. doi: 10.11648/j.ajnc.20231201.11

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AMA Style

Zhang X, Gu Z. Presenting and Constructing: A Study on the Communication Path of Anhui Province's City Image Short Video. Am J Netw Commun. 2023;12(1):1-5. doi: 10.11648/j.ajnc.20231201.11

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@article{10.11648/j.ajnc.20231201.11,
  author = {Xinyao Zhang and Zhizhong Gu},
  title = {Presenting and Constructing: A Study on the Communication Path of Anhui Province's City Image Short Video},
  journal = {American Journal of Networks and Communications},
  volume = {12},
  number = {1},
  pages = {1-5},
  doi = {10.11648/j.ajnc.20231201.11},
  url = {https://doi.org/10.11648/j.ajnc.20231201.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ajnc.20231201.11},
  abstract = {With the rapid development of mobile Internet, short video, as a powerful communication medium in the new era, has become a major force in constructing city image. Different identities of short video communicators present different city images, and users continue to add and improve the fragmented impression of the city in a huge amount of videos. This paper analyses and categorises the presentation of city image in short videos in Anhui Province, and finds that there are three kinds of production main bodies, namely the governmental short videos under the traditional mode, the emerging user self-produced short videos, and the short videos of professional opinion leaders. From the current situation of short video production, it is summarised that there are problems of homogenisation of production content, entertainment and commercialisation of communication content in the construction of urban image in Anhui Province, which demonstrates the predicament of short video urban image communication in Anhui Province. Finally, according to the existing problems, corresponding improvement suggestions are given. That is, we should focus on the diversification of short video production and multi-narrative angle, create differentiated accounts under the pan-communication and strengthen the communication and feedback between video producers and users. The dissemination and construction of city image is a complex process, and short videos profoundly affect the shaping of city image. The media should discover the spirit of the city, construct the main culture of the city, enhance the sense of belonging of city people to the culture of the city, and form a multi-dimensional and multi-level good word of mouth.
},
 year = {2023}
}

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TY  - JOUR
T1  - Presenting and Constructing: A Study on the Communication Path of Anhui Province's City Image Short Video
AU  - Xinyao Zhang
AU  - Zhizhong Gu
Y1  - 2023/12/28
PY  - 2023
N1  - https://doi.org/10.11648/j.ajnc.20231201.11
DO  - 10.11648/j.ajnc.20231201.11
T2  - American Journal of Networks and Communications
JF  - American Journal of Networks and Communications
JO  - American Journal of Networks and Communications
SP  - 1
EP  - 5
PB  - Science Publishing Group
SN  - 2326-8964
UR  - https://doi.org/10.11648/j.ajnc.20231201.11
AB  - With the rapid development of mobile Internet, short video, as a powerful communication medium in the new era, has become a major force in constructing city image. Different identities of short video communicators present different city images, and users continue to add and improve the fragmented impression of the city in a huge amount of videos. This paper analyses and categorises the presentation of city image in short videos in Anhui Province, and finds that there are three kinds of production main bodies, namely the governmental short videos under the traditional mode, the emerging user self-produced short videos, and the short videos of professional opinion leaders. From the current situation of short video production, it is summarised that there are problems of homogenisation of production content, entertainment and commercialisation of communication content in the construction of urban image in Anhui Province, which demonstrates the predicament of short video urban image communication in Anhui Province. Finally, according to the existing problems, corresponding improvement suggestions are given. That is, we should focus on the diversification of short video production and multi-narrative angle, create differentiated accounts under the pan-communication and strengthen the communication and feedback between video producers and users. The dissemination and construction of city image is a complex process, and short videos profoundly affect the shaping of city image. The media should discover the spirit of the city, construct the main culture of the city, enhance the sense of belonging of city people to the culture of the city, and form a multi-dimensional and multi-level good word of mouth.

VL  - 12
IS  - 1
ER  -

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Author Information

Xinyao Zhang

School of Language and Media, Anhui University of Finance and Economics, Bengbu, China

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Zhizhong Gu

School of Language and Media, Anhui University of Finance and Economics, Bengbu, China

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Plain Text BibTeX RIS

APA Style

Zhang, X., Gu, Z. (2023). Presenting and Constructing: A Study on the Communication Path of Anhui Province's City Image Short Video. American Journal of Networks and Communications, 12(1), 1-5. https://doi.org/10.11648/j.ajnc.20231201.11

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ACS Style

Zhang, X.; Gu, Z. Presenting and Constructing: A Study on the Communication Path of Anhui Province's City Image Short Video. Am. J. Netw. Commun. 2023, 12(1), 1-5. doi: 10.11648/j.ajnc.20231201.11

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AMA Style

Zhang X, Gu Z. Presenting and Constructing: A Study on the Communication Path of Anhui Province's City Image Short Video. Am J Netw Commun. 2023;12(1):1-5. doi: 10.11648/j.ajnc.20231201.11

Copy | Download

@article{10.11648/j.ajnc.20231201.11,
  author = {Xinyao Zhang and Zhizhong Gu},
  title = {Presenting and Constructing: A Study on the Communication Path of Anhui Province's City Image Short Video},
  journal = {American Journal of Networks and Communications},
  volume = {12},
  number = {1},
  pages = {1-5},
  doi = {10.11648/j.ajnc.20231201.11},
  url = {https://doi.org/10.11648/j.ajnc.20231201.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ajnc.20231201.11},
  abstract = {With the rapid development of mobile Internet, short video, as a powerful communication medium in the new era, has become a major force in constructing city image. Different identities of short video communicators present different city images, and users continue to add and improve the fragmented impression of the city in a huge amount of videos. This paper analyses and categorises the presentation of city image in short videos in Anhui Province, and finds that there are three kinds of production main bodies, namely the governmental short videos under the traditional mode, the emerging user self-produced short videos, and the short videos of professional opinion leaders. From the current situation of short video production, it is summarised that there are problems of homogenisation of production content, entertainment and commercialisation of communication content in the construction of urban image in Anhui Province, which demonstrates the predicament of short video urban image communication in Anhui Province. Finally, according to the existing problems, corresponding improvement suggestions are given. That is, we should focus on the diversification of short video production and multi-narrative angle, create differentiated accounts under the pan-communication and strengthen the communication and feedback between video producers and users. The dissemination and construction of city image is a complex process, and short videos profoundly affect the shaping of city image. The media should discover the spirit of the city, construct the main culture of the city, enhance the sense of belonging of city people to the culture of the city, and form a multi-dimensional and multi-level good word of mouth.
},
 year = {2023}
}

Copy | Download

TY  - JOUR
T1  - Presenting and Constructing: A Study on the Communication Path of Anhui Province's City Image Short Video
AU  - Xinyao Zhang
AU  - Zhizhong Gu
Y1  - 2023/12/28
PY  - 2023
N1  - https://doi.org/10.11648/j.ajnc.20231201.11
DO  - 10.11648/j.ajnc.20231201.11
T2  - American Journal of Networks and Communications
JF  - American Journal of Networks and Communications
JO  - American Journal of Networks and Communications
SP  - 1
EP  - 5
PB  - Science Publishing Group
SN  - 2326-8964
UR  - https://doi.org/10.11648/j.ajnc.20231201.11
AB  - With the rapid development of mobile Internet, short video, as a powerful communication medium in the new era, has become a major force in constructing city image. Different identities of short video communicators present different city images, and users continue to add and improve the fragmented impression of the city in a huge amount of videos. This paper analyses and categorises the presentation of city image in short videos in Anhui Province, and finds that there are three kinds of production main bodies, namely the governmental short videos under the traditional mode, the emerging user self-produced short videos, and the short videos of professional opinion leaders. From the current situation of short video production, it is summarised that there are problems of homogenisation of production content, entertainment and commercialisation of communication content in the construction of urban image in Anhui Province, which demonstrates the predicament of short video urban image communication in Anhui Province. Finally, according to the existing problems, corresponding improvement suggestions are given. That is, we should focus on the diversification of short video production and multi-narrative angle, create differentiated accounts under the pan-communication and strengthen the communication and feedback between video producers and users. The dissemination and construction of city image is a complex process, and short videos profoundly affect the shaping of city image. The media should discover the spirit of the city, construct the main culture of the city, enhance the sense of belonging of city people to the culture of the city, and form a multi-dimensional and multi-level good word of mouth.

VL  - 12
IS  - 1
ER  -

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