Impact of 4 Colors Printing in Advertising of the 80s

Effat Mohammadi

doi:doi:10.11648/j.history.20231102.13

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Impact of 4 Colors Printing in Advertising of the 80s

Effat Mohammadi

Published in History Research (Volume 11, Issue 2)

Received: 7 June 2023 Accepted: 3 July 2023 Published: 14 September 2023

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Abstract

The printing industry and the development of printing machines have profoundly impacted human civilization, leading to the survival of many sciences and their spread worldwide. This industry has influenced human societies' economics, politics, and cultural development. The development of printing machines and their impact on advertising has significantly informed people about food products, services, etc., and has encouraged people to purchase specific products. Between 1942 and 1952, advertising in Iran focused on the previous regime's economic policies, introducing consumer goods and ordinary life events. After the popular uprising of June 6, 1942, the government focused on developing propaganda programs and communication facilities, leading to establishing of the Ministry of Intelligence later that year. Advertising organizations were formed to protect and promote their rights, strengthen the principles of cooperation between class members, and improve their situation, forming the Union of Advertising Organizers. The print industry's ability to shape and present work in illustration and propaganda and its impact on advertisements in Iran during the 1380s is a new finding that the print industry provides in imaging and advertising. Although the printing industry and machines entered Iran relatively late, many printing houses were created, producing newspapers, magazines, and books. Using printed advertising to introduce products gained a particular place, with brochures, catalogs, posters, banners, and packaging of products by offset printing machines in high numbers and good quality, causing advertising to change dramatically. After the end of the war, society and social attention focused on the war incident and its consequences to fill the international community's gap and resolve its destructive effects on the country. In general, the primary needs of Iranian society in the 1980s were divided into three broad categories: information on elections, advertising information, and creating post-war opportunities for writers and researchers. Moreover, the country needed to address the destructive effects of war on its cities and rebuild.

Published in	History Research (Volume 11, Issue 2)
DOI	10.11648/j.history.20231102.13
Page(s)	51-59
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Offset Printing, Four-Color Printing, Advertising, The Seventies, Printing History

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[4]	Padidar S, Atashpour, S. R., Atashpour, S. H., & Ghasemzadeh, A. Comparison Between Audio and Video Components of TV Commercials for Qarz ul-Hasanah Savings Accounts of Iranian Government Banks. Procedia - Social and Behavioral Sciences, 2013; 84: 806-10.
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APA Style

Effat Mohammadi. (2023). Impact of 4 Colors Printing in Advertising of the 80s. History Research, 11(2), 51-59. https://doi.org/10.11648/j.history.20231102.13

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Effat Mohammadi. Impact of 4 Colors Printing in Advertising of the 80s. Hist. Res. 2023, 11(2), 51-59. doi: 10.11648/j.history.20231102.13

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AMA Style

Effat Mohammadi. Impact of 4 Colors Printing in Advertising of the 80s. Hist Res. 2023;11(2):51-59. doi: 10.11648/j.history.20231102.13

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@article{10.11648/j.history.20231102.13,
  author = {Effat Mohammadi},
  title = {Impact of 4 Colors Printing in Advertising of the 80s},
  journal = {History Research},
  volume = {11},
  number = {2},
  pages = {51-59},
  doi = {10.11648/j.history.20231102.13},
  url = {https://doi.org/10.11648/j.history.20231102.13},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.history.20231102.13},
  abstract = {The printing industry and the development of printing machines have profoundly impacted human civilization, leading to the survival of many sciences and their spread worldwide. This industry has influenced human societies' economics, politics, and cultural development. The development of printing machines and their impact on advertising has significantly informed people about food products, services, etc., and has encouraged people to purchase specific products. Between 1942 and 1952, advertising in Iran focused on the previous regime's economic policies, introducing consumer goods and ordinary life events. After the popular uprising of June 6, 1942, the government focused on developing propaganda programs and communication facilities, leading to establishing of the Ministry of Intelligence later that year. Advertising organizations were formed to protect and promote their rights, strengthen the principles of cooperation between class members, and improve their situation, forming the Union of Advertising Organizers. The print industry's ability to shape and present work in illustration and propaganda and its impact on advertisements in Iran during the 1380s is a new finding that the print industry provides in imaging and advertising. Although the printing industry and machines entered Iran relatively late, many printing houses were created, producing newspapers, magazines, and books. Using printed advertising to introduce products gained a particular place, with brochures, catalogs, posters, banners, and packaging of products by offset printing machines in high numbers and good quality, causing advertising to change dramatically. After the end of the war, society and social attention focused on the war incident and its consequences to fill the international community's gap and resolve its destructive effects on the country. In general, the primary needs of Iranian society in the 1980s were divided into three broad categories: information on elections, advertising information, and creating post-war opportunities for writers and researchers. Moreover, the country needed to address the destructive effects of war on its cities and rebuild.},
 year = {2023}
}

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TY  - JOUR
T1  - Impact of 4 Colors Printing in Advertising of the 80s
AU  - Effat Mohammadi
Y1  - 2023/09/14
PY  - 2023
N1  - https://doi.org/10.11648/j.history.20231102.13
DO  - 10.11648/j.history.20231102.13
T2  - History Research
JF  - History Research
JO  - History Research
SP  - 51
EP  - 59
PB  - Science Publishing Group
SN  - 2376-6719
UR  - https://doi.org/10.11648/j.history.20231102.13
AB  - The printing industry and the development of printing machines have profoundly impacted human civilization, leading to the survival of many sciences and their spread worldwide. This industry has influenced human societies' economics, politics, and cultural development. The development of printing machines and their impact on advertising has significantly informed people about food products, services, etc., and has encouraged people to purchase specific products. Between 1942 and 1952, advertising in Iran focused on the previous regime's economic policies, introducing consumer goods and ordinary life events. After the popular uprising of June 6, 1942, the government focused on developing propaganda programs and communication facilities, leading to establishing of the Ministry of Intelligence later that year. Advertising organizations were formed to protect and promote their rights, strengthen the principles of cooperation between class members, and improve their situation, forming the Union of Advertising Organizers. The print industry's ability to shape and present work in illustration and propaganda and its impact on advertisements in Iran during the 1380s is a new finding that the print industry provides in imaging and advertising. Although the printing industry and machines entered Iran relatively late, many printing houses were created, producing newspapers, magazines, and books. Using printed advertising to introduce products gained a particular place, with brochures, catalogs, posters, banners, and packaging of products by offset printing machines in high numbers and good quality, causing advertising to change dramatically. After the end of the war, society and social attention focused on the war incident and its consequences to fill the international community's gap and resolve its destructive effects on the country. In general, the primary needs of Iranian society in the 1980s were divided into three broad categories: information on elections, advertising information, and creating post-war opportunities for writers and researchers. Moreover, the country needed to address the destructive effects of war on its cities and rebuild.
VL  - 11
IS  - 2
ER  -

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Author Information

Effat Mohammadi

Department of Arts, Islamic Azad University of Tehran, Tehran, Iran

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Plain Text BibTeX RIS

APA Style

Effat Mohammadi. (2023). Impact of 4 Colors Printing in Advertising of the 80s. History Research, 11(2), 51-59. https://doi.org/10.11648/j.history.20231102.13

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ACS Style

Effat Mohammadi. Impact of 4 Colors Printing in Advertising of the 80s. Hist. Res. 2023, 11(2), 51-59. doi: 10.11648/j.history.20231102.13

Copy | Download

AMA Style

Effat Mohammadi. Impact of 4 Colors Printing in Advertising of the 80s. Hist Res. 2023;11(2):51-59. doi: 10.11648/j.history.20231102.13

Copy | Download

@article{10.11648/j.history.20231102.13,
  author = {Effat Mohammadi},
  title = {Impact of 4 Colors Printing in Advertising of the 80s},
  journal = {History Research},
  volume = {11},
  number = {2},
  pages = {51-59},
  doi = {10.11648/j.history.20231102.13},
  url = {https://doi.org/10.11648/j.history.20231102.13},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.history.20231102.13},
  abstract = {The printing industry and the development of printing machines have profoundly impacted human civilization, leading to the survival of many sciences and their spread worldwide. This industry has influenced human societies' economics, politics, and cultural development. The development of printing machines and their impact on advertising has significantly informed people about food products, services, etc., and has encouraged people to purchase specific products. Between 1942 and 1952, advertising in Iran focused on the previous regime's economic policies, introducing consumer goods and ordinary life events. After the popular uprising of June 6, 1942, the government focused on developing propaganda programs and communication facilities, leading to establishing of the Ministry of Intelligence later that year. Advertising organizations were formed to protect and promote their rights, strengthen the principles of cooperation between class members, and improve their situation, forming the Union of Advertising Organizers. The print industry's ability to shape and present work in illustration and propaganda and its impact on advertisements in Iran during the 1380s is a new finding that the print industry provides in imaging and advertising. Although the printing industry and machines entered Iran relatively late, many printing houses were created, producing newspapers, magazines, and books. Using printed advertising to introduce products gained a particular place, with brochures, catalogs, posters, banners, and packaging of products by offset printing machines in high numbers and good quality, causing advertising to change dramatically. After the end of the war, society and social attention focused on the war incident and its consequences to fill the international community's gap and resolve its destructive effects on the country. In general, the primary needs of Iranian society in the 1980s were divided into three broad categories: information on elections, advertising information, and creating post-war opportunities for writers and researchers. Moreover, the country needed to address the destructive effects of war on its cities and rebuild.},
 year = {2023}
}

Copy | Download

TY  - JOUR
T1  - Impact of 4 Colors Printing in Advertising of the 80s
AU  - Effat Mohammadi
Y1  - 2023/09/14
PY  - 2023
N1  - https://doi.org/10.11648/j.history.20231102.13
DO  - 10.11648/j.history.20231102.13
T2  - History Research
JF  - History Research
JO  - History Research
SP  - 51
EP  - 59
PB  - Science Publishing Group
SN  - 2376-6719
UR  - https://doi.org/10.11648/j.history.20231102.13
AB  - The printing industry and the development of printing machines have profoundly impacted human civilization, leading to the survival of many sciences and their spread worldwide. This industry has influenced human societies' economics, politics, and cultural development. The development of printing machines and their impact on advertising has significantly informed people about food products, services, etc., and has encouraged people to purchase specific products. Between 1942 and 1952, advertising in Iran focused on the previous regime's economic policies, introducing consumer goods and ordinary life events. After the popular uprising of June 6, 1942, the government focused on developing propaganda programs and communication facilities, leading to establishing of the Ministry of Intelligence later that year. Advertising organizations were formed to protect and promote their rights, strengthen the principles of cooperation between class members, and improve their situation, forming the Union of Advertising Organizers. The print industry's ability to shape and present work in illustration and propaganda and its impact on advertisements in Iran during the 1380s is a new finding that the print industry provides in imaging and advertising. Although the printing industry and machines entered Iran relatively late, many printing houses were created, producing newspapers, magazines, and books. Using printed advertising to introduce products gained a particular place, with brochures, catalogs, posters, banners, and packaging of products by offset printing machines in high numbers and good quality, causing advertising to change dramatically. After the end of the war, society and social attention focused on the war incident and its consequences to fill the international community's gap and resolve its destructive effects on the country. In general, the primary needs of Iranian society in the 1980s were divided into three broad categories: information on elections, advertising information, and creating post-war opportunities for writers and researchers. Moreover, the country needed to address the destructive effects of war on its cities and rebuild.
VL  - 11
IS  - 2
ER  -

Copy | Download