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Content Analysis of Mission Statements - A Case of Pharmaceutical Sector Companies of Pakistan

Received: 8 March 2017     Accepted: 21 April 2017     Published: 19 May 2017
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Abstract

The objective of this study was to investigate the quality of mission statements of the pharmaceutical sector companies listed in Pakistan stock exchange. In order to achieve this purpose, mission statements have been analyzed using a Nine Point Scale model given by the Fred R. David. Moreover, number of words and sentences used in the statements were also counted. As per published information of Pakistan Stock Exchange (PSX), a total of 9 pharmaceutical companies are listed within this sector. In this study all listed companies were selected to make analysis. Data needed to make comparative analysis of mission statement were collected from websites of these companies. The findings show that most of the pharmaceutical sector companies of Pakistan are making the average level of score and extreme to incorporate their concerns for customer, product, survival, philosophy and self-concept in their mission statements. But they are giving less focus to technology, market, public image and employees. The length of a mission statements are (Min. = 33 and Max. = 120) in words.

Published in International Journal of Accounting, Finance and Risk Management (Volume 2, Issue 2)
DOI 10.11648/j.ijafrm.20170202.14
Page(s) 74-79
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2017. Published by Science Publishing Group

Keywords

Mission Statement, Nine Components, Pharmaceutical Sector Companies

References
[1] V, R. K. (2014). Mission Statement Analysis of Selected Public Sector and Private Sector Banks in India. American International Journal of Research in humanities, Art and Social Sciences, 155-161.
[2] Ahmed, I., Shaukat, M. Z., & Islam, T. (2013). Mission statements readability: an insight into Islamic banks. Journal of Islamic Accounting and Business Research, 4 (2), 132-150.
[3] Moin, M. F., Ali, A., & Khan, A. N. (2012). An Analysis of Mission Statement of Pakistani Commercial (Scheduled) Banks Using A Nine Points Scale Approach of Fred R. David. Interdisciplinary Journal of Contemporary Research in Business, 4 (2), 102-120.
[4] Moin, M. F., Ali, A., & Khan, A. N. (2012). An Analysis of Mission Statment of Pakistani Commercial (Scheduled) Banks Using A Nine Points Scale Approach of Fred R. David. Interdisciplinary Journal of Contemporary Research in Business, 4 (2), 102-120.
[5] Meraj, I. H., Hossain, I., Shahezaman, Z., Akter, L., & Hossain, S. (2011). Analysis of the Mission Statement of the Commercial Banks of Bangladesh. Retrieved October 22, 2012.
[6] Desmidt, S., & Prinzie, A. (2009). Does your Mission Statement have any Value? An Explorative Analysis of the Effectiveness of Mission Statements from a Communication Perspective. Working Paper 2009/568, Retrieved October 22, 2012.
[7] Biswas, P. K., Chowdhury, S. P., & Das, S. (2007). Mission Statements of Selected Bangladeshi Companies: An Analysis from a Strategic Management Viewpoint. The Cost and Management, 35 (3), 46-60.
[8] Hossain, D. M. (2004). An Analysis of the Mission Statements of Selected Bangladeshi Companies. Journal of Business Administration, 6, 1-7.
[9] Bart, C. K. (1997). Industrial Firms and the Power of Mission. Industrial Marketing Management, 25, 1-13.
[10] Campbell, A., Devine, M. and Young, D. (1993), A Sense of Mission, Pitman Publishing, London.
[11] David, F. R. (1989). How Companies Define their Mission, Long Range Planning, 30, 594-604.
[12] Ackoff, R. (1987). Mission Statements, Planning Review, 15, 30-31.
[13] Pearce, J., & David, F. (1987). Corporate Mission Statements: The Bottom Line. Executive, 1, 109-116.
[14] Drucker, P. F 1973. Management: Task, Responsibilities and Practices, Harper & Row, New York.
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  • APA Style

    Faizan Asad M. Pill, Irfan Rana, Bilal Shabbar, Ahsan Ali. (2017). Content Analysis of Mission Statements - A Case of Pharmaceutical Sector Companies of Pakistan. International Journal of Accounting, Finance and Risk Management, 2(2), 74-79. https://doi.org/10.11648/j.ijafrm.20170202.14

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    ACS Style

    Faizan Asad M. Pill; Irfan Rana; Bilal Shabbar; Ahsan Ali. Content Analysis of Mission Statements - A Case of Pharmaceutical Sector Companies of Pakistan. Int. J. Account. Finance Risk Manag. 2017, 2(2), 74-79. doi: 10.11648/j.ijafrm.20170202.14

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    AMA Style

    Faizan Asad M. Pill, Irfan Rana, Bilal Shabbar, Ahsan Ali. Content Analysis of Mission Statements - A Case of Pharmaceutical Sector Companies of Pakistan. Int J Account Finance Risk Manag. 2017;2(2):74-79. doi: 10.11648/j.ijafrm.20170202.14

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  • @article{10.11648/j.ijafrm.20170202.14,
      author = {Faizan Asad M. Pill and Irfan Rana and Bilal Shabbar and Ahsan Ali},
      title = {Content Analysis of Mission Statements - A Case of Pharmaceutical Sector Companies of Pakistan},
      journal = {International Journal of Accounting, Finance and Risk Management},
      volume = {2},
      number = {2},
      pages = {74-79},
      doi = {10.11648/j.ijafrm.20170202.14},
      url = {https://doi.org/10.11648/j.ijafrm.20170202.14},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijafrm.20170202.14},
      abstract = {The objective of this study was to investigate the quality of mission statements of the pharmaceutical sector companies listed in Pakistan stock exchange. In order to achieve this purpose, mission statements have been analyzed using a Nine Point Scale model given by the Fred R. David. Moreover, number of words and sentences used in the statements were also counted. As per published information of Pakistan Stock Exchange (PSX), a total of 9 pharmaceutical companies are listed within this sector. In this study all listed companies were selected to make analysis. Data needed to make comparative analysis of mission statement were collected from websites of these companies. The findings show that most of the pharmaceutical sector companies of Pakistan are making the average level of score and extreme to incorporate their concerns for customer, product, survival, philosophy and self-concept in their mission statements. But they are giving less focus to technology, market, public image and employees. The length of a mission statements are (Min. = 33 and Max. = 120) in words.},
     year = {2017}
    }
    

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  • TY  - JOUR
    T1  - Content Analysis of Mission Statements - A Case of Pharmaceutical Sector Companies of Pakistan
    AU  - Faizan Asad M. Pill
    AU  - Irfan Rana
    AU  - Bilal Shabbar
    AU  - Ahsan Ali
    Y1  - 2017/05/19
    PY  - 2017
    N1  - https://doi.org/10.11648/j.ijafrm.20170202.14
    DO  - 10.11648/j.ijafrm.20170202.14
    T2  - International Journal of Accounting, Finance and Risk Management
    JF  - International Journal of Accounting, Finance and Risk Management
    JO  - International Journal of Accounting, Finance and Risk Management
    SP  - 74
    EP  - 79
    PB  - Science Publishing Group
    SN  - 2578-9376
    UR  - https://doi.org/10.11648/j.ijafrm.20170202.14
    AB  - The objective of this study was to investigate the quality of mission statements of the pharmaceutical sector companies listed in Pakistan stock exchange. In order to achieve this purpose, mission statements have been analyzed using a Nine Point Scale model given by the Fred R. David. Moreover, number of words and sentences used in the statements were also counted. As per published information of Pakistan Stock Exchange (PSX), a total of 9 pharmaceutical companies are listed within this sector. In this study all listed companies were selected to make analysis. Data needed to make comparative analysis of mission statement were collected from websites of these companies. The findings show that most of the pharmaceutical sector companies of Pakistan are making the average level of score and extreme to incorporate their concerns for customer, product, survival, philosophy and self-concept in their mission statements. But they are giving less focus to technology, market, public image and employees. The length of a mission statements are (Min. = 33 and Max. = 120) in words.
    VL  - 2
    IS  - 2
    ER  - 

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Author Information
  • School of Accounting & Finance, University of Central Punjab, Lahore, Pakistan

  • School of Accounting & Finance, University of Central Punjab, Lahore, Pakistan

  • School of Accounting & Finance, University of Central Punjab, Lahore, Pakistan

  • School of Accounting & Finance, University of Central Punjab, Lahore, Pakistan

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