Case Study: The Impact of Organizing the George Enescu International Festival on the Branding and Promotion of Bucharest City

Florin-Alexandru ALEXE; Ana-Claudia ŢAPARDEL

doi:doi:10.11648/j.ijefm.20130105.15

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Case Study: The Impact of Organizing the George Enescu International Festival on the Branding and Promotion of Bucharest City

Florin-Alexandru ALEXE, Ana-Claudia ŢAPARDEL

Published in International Journal of Economics, Finance and Management Sciences (Volume 1, Issue 5)

Received: 10 August 2013 Published: 30 September 2013

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Abstract

The George Enescu International Festival and Competition – appreciated all across Europe – will be in 2013 at its 21st edition. The Festival has been inaugurated on September 4th 1958, but it was only in the last decade that it has really become an impressive display of culture: in 2009, there were 175 events, in which no less than 1800 foreign artists and 1300 local artists took part. The participants included 13 symphonic orchestras from Europe, 14 from other continents, 19 smaller groups, 6 choirs, 47 soloists. Organising such an event has been a massive challenge for the local administration of Bucharest. The present paper traces the impact of organising the Enescu Festival, the largest event in Romanian cultural life, and the echoes it has on the branding of Bucharest, taking into account its visual concept, the infrastructure used and its impact on classic and new media.

Published in	International Journal of Economics, Finance and Management Sciences (Volume 1, Issue 5)
DOI	10.11648/j.ijefm.20130105.15
Page(s)	241-246
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2013. Published by Science Publishing Group

Keywords

Branding Strategy, City Branding, City Promotion

References

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[4]	Gavoty, B. (2005). Amintirile lui George Enescu. Bucuresti: Curtea Veche Publishing.
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[7]	Moilanen, T., & Rainisto, S. (2009). How to Brand, Nations, Cities and Destinations - A Planning Book for Place Branding. New York: Palgrave Macmillan.
[8]	Pratt, A. (1997). The cultural industries production system: a case study of employment change in Britain 1984-91. Environment and Planning, 29 (11), 53-74.
[9]	Gyr, U. (December, 2010). The History of Tourism: Structures on the Path to Modernity, European History Online, from http://www.ieg-ego.eu/gyru-2010-en, retrieved on 28th of June 2013.
[10]	Hewett, I. (2009). How music can restore a nation’s pride. The Telegraph, September 3rd 2009. Retrieved at:
[11]	http://www.telegraph.co.uk/culture/music/classicalmusic/6130306/How-music-can-restore-a-nations-pride.html, retrieved on 28th of June 2013.
[12]	Directia Regionala de Statistica a Municipiului Bucuresti, Anuarul Municipiului Bucuresti, 2009, from http://www.bucuresti.insse.ro/cmsbuc/rw/pages/index.ro.do, retrieved on 28th of June 2013.
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[15]	European Commission. Tourism Statistics, from http://epp.eurostat.ec.europa.eu/statistics_explained/index.php/Tourism_statistics, retrieved on 28th of June 2013.

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Florin-Alexandru ALEXE, Ana-Claudia ŢAPARDEL. (2013). Case Study: The Impact of Organizing the George Enescu International Festival on the Branding and Promotion of Bucharest City. International Journal of Economics, Finance and Management Sciences, 1(5), 241-246. https://doi.org/10.11648/j.ijefm.20130105.15

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ACS Style

Florin-Alexandru ALEXE; Ana-Claudia ŢAPARDEL. Case Study: The Impact of Organizing the George Enescu International Festival on the Branding and Promotion of Bucharest City. Int. J. Econ. Finance Manag. Sci. 2013, 1(5), 241-246. doi: 10.11648/j.ijefm.20130105.15

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AMA Style

Florin-Alexandru ALEXE, Ana-Claudia ŢAPARDEL. Case Study: The Impact of Organizing the George Enescu International Festival on the Branding and Promotion of Bucharest City. Int J Econ Finance Manag Sci. 2013;1(5):241-246. doi: 10.11648/j.ijefm.20130105.15

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@article{10.11648/j.ijefm.20130105.15,
  author = {Florin-Alexandru ALEXE and Ana-Claudia ŢAPARDEL},
  title = {Case Study: The Impact of Organizing the George Enescu International Festival on the Branding and Promotion of Bucharest City},
  journal = {International Journal of Economics, Finance and Management Sciences},
  volume = {1},
  number = {5},
  pages = {241-246},
  doi = {10.11648/j.ijefm.20130105.15},
  url = {https://doi.org/10.11648/j.ijefm.20130105.15},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijefm.20130105.15},
  abstract = {The George Enescu International Festival and Competition – appreciated all across Europe – will be in 2013 at its 21st edition. The Festival has been inaugurated on September 4th 1958, but it was only in the last decade that it has really become an impressive display of culture: in 2009, there were 175 events, in which no less than 1800 foreign artists and 1300 local artists took part. The participants included 13 symphonic orchestras from Europe, 14 from other continents, 19 smaller groups, 6 choirs, 47 soloists. Organising such an event has been a massive challenge for the local administration of Bucharest. The present paper traces the impact of organising the Enescu Festival, the largest event in Romanian cultural life, and the echoes it has on the branding of Bucharest, taking into account its visual concept, the infrastructure used and its impact on classic and new media.},
 year = {2013}
}

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TY  - JOUR
T1  - Case Study: The Impact of Organizing the George Enescu International Festival on the Branding and Promotion of Bucharest City
AU  - Florin-Alexandru ALEXE
AU  - Ana-Claudia ŢAPARDEL
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VL  - 1
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Author Information

Florin-Alexandru ALEXE

Bucharest Academy of Economic Studies No. 6, Pia?a Roman?, Bucharest, 010374, Romania
Ana-Claudia ŢAPARDEL

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Plain Text BibTeX RIS

APA Style

Florin-Alexandru ALEXE, Ana-Claudia ŢAPARDEL. (2013). Case Study: The Impact of Organizing the George Enescu International Festival on the Branding and Promotion of Bucharest City. International Journal of Economics, Finance and Management Sciences, 1(5), 241-246. https://doi.org/10.11648/j.ijefm.20130105.15

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ACS Style

Florin-Alexandru ALEXE; Ana-Claudia ŢAPARDEL. Case Study: The Impact of Organizing the George Enescu International Festival on the Branding and Promotion of Bucharest City. Int. J. Econ. Finance Manag. Sci. 2013, 1(5), 241-246. doi: 10.11648/j.ijefm.20130105.15

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AMA Style

Florin-Alexandru ALEXE, Ana-Claudia ŢAPARDEL. Case Study: The Impact of Organizing the George Enescu International Festival on the Branding and Promotion of Bucharest City. Int J Econ Finance Manag Sci. 2013;1(5):241-246. doi: 10.11648/j.ijefm.20130105.15

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@article{10.11648/j.ijefm.20130105.15,
  author = {Florin-Alexandru ALEXE and Ana-Claudia ŢAPARDEL},
  title = {Case Study: The Impact of Organizing the George Enescu International Festival on the Branding and Promotion of Bucharest City},
  journal = {International Journal of Economics, Finance and Management Sciences},
  volume = {1},
  number = {5},
  pages = {241-246},
  doi = {10.11648/j.ijefm.20130105.15},
  url = {https://doi.org/10.11648/j.ijefm.20130105.15},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijefm.20130105.15},
  abstract = {The George Enescu International Festival and Competition – appreciated all across Europe – will be in 2013 at its 21st edition. The Festival has been inaugurated on September 4th 1958, but it was only in the last decade that it has really become an impressive display of culture: in 2009, there were 175 events, in which no less than 1800 foreign artists and 1300 local artists took part. The participants included 13 symphonic orchestras from Europe, 14 from other continents, 19 smaller groups, 6 choirs, 47 soloists. Organising such an event has been a massive challenge for the local administration of Bucharest. The present paper traces the impact of organising the Enescu Festival, the largest event in Romanian cultural life, and the echoes it has on the branding of Bucharest, taking into account its visual concept, the infrastructure used and its impact on classic and new media.},
 year = {2013}
}

Copy | Download

TY  - JOUR
T1  - Case Study: The Impact of Organizing the George Enescu International Festival on the Branding and Promotion of Bucharest City
AU  - Florin-Alexandru ALEXE
AU  - Ana-Claudia ŢAPARDEL
Y1  - 2013/09/30
PY  - 2013
N1  - https://doi.org/10.11648/j.ijefm.20130105.15
DO  - 10.11648/j.ijefm.20130105.15
T2  - International Journal of Economics, Finance and Management Sciences
JF  - International Journal of Economics, Finance and Management Sciences
JO  - International Journal of Economics, Finance and Management Sciences
SP  - 241
EP  - 246
PB  - Science Publishing Group
SN  - 2326-9561
UR  - https://doi.org/10.11648/j.ijefm.20130105.15
AB  - The George Enescu International Festival and Competition – appreciated all across Europe – will be in 2013 at its 21st edition. The Festival has been inaugurated on September 4th 1958, but it was only in the last decade that it has really become an impressive display of culture: in 2009, there were 175 events, in which no less than 1800 foreign artists and 1300 local artists took part. The participants included 13 symphonic orchestras from Europe, 14 from other continents, 19 smaller groups, 6 choirs, 47 soloists. Organising such an event has been a massive challenge for the local administration of Bucharest. The present paper traces the impact of organising the Enescu Festival, the largest event in Romanian cultural life, and the echoes it has on the branding of Bucharest, taking into account its visual concept, the infrastructure used and its impact on classic and new media.
VL  - 1
IS  - 5
ER  -

Copy | Download