Due to the increasingly serious issues of air pollution, New Energy Vehicles (NEVs) has drawn more and more attention of government and consumers. The local government establish series of relevant policies to support the NEVs’ industry according to the comprehensive planning of the state. However, the sales of the NEV have not reached the prospective goal. The major air pollutants in Shanghai come from the emission of vehicles’ exhaust. Hence, it is urgent to develop the NEVs’ industry. In this paper, we are willing to obtain the characteristics of the NEV’s Potential Consumers and their willingness to pay for the NEVs. We construct the binary logistic model to analyze the characteristics of NEV potential consumer in Shanghai with the data obtained from the questionnaires. The consumers are classified into five categories by Twostep Cluster, and we also analyze the price range of whom are willing to purchase the NEVs. The conclusion indicates that the potential consumers of NEVs in Shanghai are people who are under 25 years old, having 4 family members, concerning on the national policies of the NEVs, acquiring the NEVs’ information from the distributor and having a highly approval of Green Purchase. The firms should focus on these groups in their strategies. In addition, the hybrid energy vehicles between 10 million yuan and 20 million yuan appeal to the consumers more. The government of Shanghai should increase subsidies’ strength of hybrid energy vehicles to gradually realize the goal of promoting the NEVs.
| Published in | International Journal of Economics, Finance and Management Sciences (Volume 3, Issue 5) |
| DOI | 10.11648/j.ijefm.20150305.31 |
| Page(s) | 594-598 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
| Copyright |
Copyright © The Author(s), 2015. Published by Science Publishing Group |
New Energy Vehicles (NEVs), Binary Logistic Regression, Twostep Cluster Analysis
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APA Style
Qinxin Guo. (2015). Characteristics of the NEVs’ Potential Consumer Based on Logistic Model: Data from the Consumers of Shanghai. International Journal of Economics, Finance and Management Sciences, 3(5), 594-598. https://doi.org/10.11648/j.ijefm.20150305.31
ACS Style
Qinxin Guo. Characteristics of the NEVs’ Potential Consumer Based on Logistic Model: Data from the Consumers of Shanghai. Int. J. Econ. Finance Manag. Sci. 2015, 3(5), 594-598. doi: 10.11648/j.ijefm.20150305.31
AMA Style
Qinxin Guo. Characteristics of the NEVs’ Potential Consumer Based on Logistic Model: Data from the Consumers of Shanghai. Int J Econ Finance Manag Sci. 2015;3(5):594-598. doi: 10.11648/j.ijefm.20150305.31
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Download@article{10.11648/j.ijefm.20150305.31,
author = {Qinxin Guo},
title = {Characteristics of the NEVs’ Potential Consumer Based on Logistic Model: Data from the Consumers of Shanghai},
journal = {International Journal of Economics, Finance and Management Sciences},
volume = {3},
number = {5},
pages = {594-598},
doi = {10.11648/j.ijefm.20150305.31},
url = {https://doi.org/10.11648/j.ijefm.20150305.31},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijefm.20150305.31},
abstract = {Due to the increasingly serious issues of air pollution, New Energy Vehicles (NEVs) has drawn more and more attention of government and consumers. The local government establish series of relevant policies to support the NEVs’ industry according to the comprehensive planning of the state. However, the sales of the NEV have not reached the prospective goal. The major air pollutants in Shanghai come from the emission of vehicles’ exhaust. Hence, it is urgent to develop the NEVs’ industry. In this paper, we are willing to obtain the characteristics of the NEV’s Potential Consumers and their willingness to pay for the NEVs. We construct the binary logistic model to analyze the characteristics of NEV potential consumer in Shanghai with the data obtained from the questionnaires. The consumers are classified into five categories by Twostep Cluster, and we also analyze the price range of whom are willing to purchase the NEVs. The conclusion indicates that the potential consumers of NEVs in Shanghai are people who are under 25 years old, having 4 family members, concerning on the national policies of the NEVs, acquiring the NEVs’ information from the distributor and having a highly approval of Green Purchase. The firms should focus on these groups in their strategies. In addition, the hybrid energy vehicles between 10 million yuan and 20 million yuan appeal to the consumers more. The government of Shanghai should increase subsidies’ strength of hybrid energy vehicles to gradually realize the goal of promoting the NEVs.},
year = {2015}
}
TY - JOUR T1 - Characteristics of the NEVs’ Potential Consumer Based on Logistic Model: Data from the Consumers of Shanghai AU - Qinxin Guo Y1 - 2015/11/12 PY - 2015 N1 - https://doi.org/10.11648/j.ijefm.20150305.31 DO - 10.11648/j.ijefm.20150305.31 T2 - International Journal of Economics, Finance and Management Sciences JF - International Journal of Economics, Finance and Management Sciences JO - International Journal of Economics, Finance and Management Sciences SP - 594 EP - 598 PB - Science Publishing Group SN - 2326-9561 UR - https://doi.org/10.11648/j.ijefm.20150305.31 AB - Due to the increasingly serious issues of air pollution, New Energy Vehicles (NEVs) has drawn more and more attention of government and consumers. The local government establish series of relevant policies to support the NEVs’ industry according to the comprehensive planning of the state. However, the sales of the NEV have not reached the prospective goal. The major air pollutants in Shanghai come from the emission of vehicles’ exhaust. Hence, it is urgent to develop the NEVs’ industry. In this paper, we are willing to obtain the characteristics of the NEV’s Potential Consumers and their willingness to pay for the NEVs. We construct the binary logistic model to analyze the characteristics of NEV potential consumer in Shanghai with the data obtained from the questionnaires. The consumers are classified into five categories by Twostep Cluster, and we also analyze the price range of whom are willing to purchase the NEVs. The conclusion indicates that the potential consumers of NEVs in Shanghai are people who are under 25 years old, having 4 family members, concerning on the national policies of the NEVs, acquiring the NEVs’ information from the distributor and having a highly approval of Green Purchase. The firms should focus on these groups in their strategies. In addition, the hybrid energy vehicles between 10 million yuan and 20 million yuan appeal to the consumers more. The government of Shanghai should increase subsidies’ strength of hybrid energy vehicles to gradually realize the goal of promoting the NEVs. VL - 3 IS - 5 ER -
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