Ethics is the code of conduct of Business. It is a highly significant considerable issue in case of any advertising. But the uses or degree of competition of unethical practices of advertising are increasing in Bangladesh than the before. Most of the multinational, global and local companies use some unethical and misleading advertising to increase their immediate sales volume of products by providing untruthful and over colored information about their products qualities and ingredients. For this reason, standard and branded companies can’t achieve customer’s satisfaction and their desired goal. The present study attempts to make the customer awareness regarding unethical practices of advertising in Bangladesh. Beside the study examines the status of unethical practices of adverting in Bangladesh and identify the ways of overcoming the problems of unethical practices. In this study, seven (7) identified products of different companies which are involved with unethical practices of advertising have been selected as a sample. Qualitative techniques are gathered and presented in a descriptive way. In Bangladesh maximum companies are not following the proper ethical standards in advertising and unable to maintaining the Consumer Rights. For this reason, consumers are deceived due to false and unrealistic advertising copy. Informative, truthful, creative, effective, realistic, beautiful and social advertising makes a good effect on the socio economic condition of any country.
| Published in | International Journal of Economics, Finance and Management Sciences (Volume 4, Issue 1) |
| DOI | 10.11648/j.ijefm.20160401.12 |
| Page(s) | 10-19 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
| Copyright |
Copyright © The Author(s), 2016. Published by Science Publishing Group |
Advertising, Advertising Copy, Ethics, Unethical Advertising, Consumer Rights, Bangladesh
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APA Style
Sheikh Majedul Huq, Md. Nekmahmud, Mst. Shuly Aktar. (2016). Unethical Practices of Advertising in Bangladesh: A Case Study on Some Selective Products. International Journal of Economics, Finance and Management Sciences, 4(1), 10-19. https://doi.org/10.11648/j.ijefm.20160401.12
ACS Style
Sheikh Majedul Huq; Md. Nekmahmud; Mst. Shuly Aktar. Unethical Practices of Advertising in Bangladesh: A Case Study on Some Selective Products. Int. J. Econ. Finance Manag. Sci. 2016, 4(1), 10-19. doi: 10.11648/j.ijefm.20160401.12
AMA Style
Sheikh Majedul Huq, Md. Nekmahmud, Mst. Shuly Aktar. Unethical Practices of Advertising in Bangladesh: A Case Study on Some Selective Products. Int J Econ Finance Manag Sci. 2016;4(1):10-19. doi: 10.11648/j.ijefm.20160401.12
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Download@article{10.11648/j.ijefm.20160401.12,
author = {Sheikh Majedul Huq and Md. Nekmahmud and Mst. Shuly Aktar},
title = {Unethical Practices of Advertising in Bangladesh: A Case Study on Some Selective Products},
journal = {International Journal of Economics, Finance and Management Sciences},
volume = {4},
number = {1},
pages = {10-19},
doi = {10.11648/j.ijefm.20160401.12},
url = {https://doi.org/10.11648/j.ijefm.20160401.12},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijefm.20160401.12},
abstract = {Ethics is the code of conduct of Business. It is a highly significant considerable issue in case of any advertising. But the uses or degree of competition of unethical practices of advertising are increasing in Bangladesh than the before. Most of the multinational, global and local companies use some unethical and misleading advertising to increase their immediate sales volume of products by providing untruthful and over colored information about their products qualities and ingredients. For this reason, standard and branded companies can’t achieve customer’s satisfaction and their desired goal. The present study attempts to make the customer awareness regarding unethical practices of advertising in Bangladesh. Beside the study examines the status of unethical practices of adverting in Bangladesh and identify the ways of overcoming the problems of unethical practices. In this study, seven (7) identified products of different companies which are involved with unethical practices of advertising have been selected as a sample. Qualitative techniques are gathered and presented in a descriptive way. In Bangladesh maximum companies are not following the proper ethical standards in advertising and unable to maintaining the Consumer Rights. For this reason, consumers are deceived due to false and unrealistic advertising copy. Informative, truthful, creative, effective, realistic, beautiful and social advertising makes a good effect on the socio economic condition of any country.},
year = {2016}
}
TY - JOUR T1 - Unethical Practices of Advertising in Bangladesh: A Case Study on Some Selective Products AU - Sheikh Majedul Huq AU - Md. Nekmahmud AU - Mst. Shuly Aktar Y1 - 2016/01/11 PY - 2016 N1 - https://doi.org/10.11648/j.ijefm.20160401.12 DO - 10.11648/j.ijefm.20160401.12 T2 - International Journal of Economics, Finance and Management Sciences JF - International Journal of Economics, Finance and Management Sciences JO - International Journal of Economics, Finance and Management Sciences SP - 10 EP - 19 PB - Science Publishing Group SN - 2326-9561 UR - https://doi.org/10.11648/j.ijefm.20160401.12 AB - Ethics is the code of conduct of Business. It is a highly significant considerable issue in case of any advertising. But the uses or degree of competition of unethical practices of advertising are increasing in Bangladesh than the before. Most of the multinational, global and local companies use some unethical and misleading advertising to increase their immediate sales volume of products by providing untruthful and over colored information about their products qualities and ingredients. For this reason, standard and branded companies can’t achieve customer’s satisfaction and their desired goal. The present study attempts to make the customer awareness regarding unethical practices of advertising in Bangladesh. Beside the study examines the status of unethical practices of adverting in Bangladesh and identify the ways of overcoming the problems of unethical practices. In this study, seven (7) identified products of different companies which are involved with unethical practices of advertising have been selected as a sample. Qualitative techniques are gathered and presented in a descriptive way. In Bangladesh maximum companies are not following the proper ethical standards in advertising and unable to maintaining the Consumer Rights. For this reason, consumers are deceived due to false and unrealistic advertising copy. Informative, truthful, creative, effective, realistic, beautiful and social advertising makes a good effect on the socio economic condition of any country. VL - 4 IS - 1 ER -
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