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SWOT Analysis of Bangladeshi Apparel Industries Compared to Global Market and a Comprehensive Scenario

Received: 29 June 2020     Accepted: 16 July 2020     Published: 28 July 2020
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Abstract

In this project work, from the top readymade garments or apparel exporter countries, three countries like China, Vietnam and India are taken with Bangladesh for comparison. For the work, SWOT analysis method is used to find Strength, Weakness, Opportunities and Threats for the apparel industry of each country. Information and data are collected from reliable sources like the statistics and rankings of the World Bank, WTO, WLO, different journals which are published internationally. The aim of this study is to determine the genuine present scenario of Bangladeshi apparel industry compared to the competitor countries and to study how we are improving compared to them. This work indicates the specific points where we have to improve immediately and the points that we have to take really good care of. Hence as a result after conducting the SWOT analysis the obtained information and all the data, tables and graphs illustrate that the scenario of the Bangladeshi apparel sector is in satisfactory position though the alarming thing is that the competitor countries are putting more effort to improve their condition and they are getting it rapidly. On the other hand, our effort is less and we are not improving significantly except our recent compliance, GDP and green factory initiatives. In this work we find out a solution by analyzing which points are needed to work on for sustaining as a tough competitor in the apparel exporter market share for a longer period and to make maximum export earnings.

Published in International Journal of Economics, Finance and Management Sciences (Volume 8, Issue 4)
DOI 10.11648/j.ijefm.20200804.13
Page(s) 146-155
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2020. Published by Science Publishing Group

Keywords

Apparel Industry, Export Earnings, Gross Domestic Product (GDP), Market Share, Ready-Made Garments (RMG), SWOT Analysis

References
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[17] Khan, AN. Nizam, EH. & Sajib, TH. "A SWOT Based Study for the Improvement of Bangladeshi RMG Industry," Latest Trends in Textile and Fashion Designing, vol. 1, no. 4, pp. 75-79, 2018. https://doi.org/10.32474/LTTFD.2018.01.000118
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[19] Alauddin, M. Tanvir, SI. & Mita, F. (2013). "Factors Which Affecting Customer Satisfaction in the Garment Industry of Bangladesh," International Journal of Marketing Studies, vol. 5, no. 5, pp. 64-74, 6 August 2013. https://doi.org/10.5539/ijms.v5n5p64
[20] Talib, MSA. & Hamid, ABA. (2014). "Halal Logistics in Malaysia: A SWOT Analysis," Journal of Islamic Marketing, vol. 5, no. 3, pp. 322-343, 2 September 2014. https://doi.org/10.1108/JIMA-03-2013-0018
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[24] Sharma, MM. & Sehgal, S. (2015). "Indian Textile Industry: A SWOT analysis," Journal for Studies in Management and Planning, vol. 01, no. 06, pp. 103-122, July 2015. Retrieved from: https://internationaljournalofresearch.com/journals/journal-for-studies-in-management-and-pl nning
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Cite This Article
  • APA Style

    Nazif Hasan Chowdhury, Abu Sayed Rafi, Sumaiya Siddika, Golam Kibria, Tarikul Islam. (2020). SWOT Analysis of Bangladeshi Apparel Industries Compared to Global Market and a Comprehensive Scenario. International Journal of Economics, Finance and Management Sciences, 8(4), 146-155. https://doi.org/10.11648/j.ijefm.20200804.13

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    ACS Style

    Nazif Hasan Chowdhury; Abu Sayed Rafi; Sumaiya Siddika; Golam Kibria; Tarikul Islam. SWOT Analysis of Bangladeshi Apparel Industries Compared to Global Market and a Comprehensive Scenario. Int. J. Econ. Finance Manag. Sci. 2020, 8(4), 146-155. doi: 10.11648/j.ijefm.20200804.13

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    AMA Style

    Nazif Hasan Chowdhury, Abu Sayed Rafi, Sumaiya Siddika, Golam Kibria, Tarikul Islam. SWOT Analysis of Bangladeshi Apparel Industries Compared to Global Market and a Comprehensive Scenario. Int J Econ Finance Manag Sci. 2020;8(4):146-155. doi: 10.11648/j.ijefm.20200804.13

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  • @article{10.11648/j.ijefm.20200804.13,
      author = {Nazif Hasan Chowdhury and Abu Sayed Rafi and Sumaiya Siddika and Golam Kibria and Tarikul Islam},
      title = {SWOT Analysis of Bangladeshi Apparel Industries Compared to Global Market and a Comprehensive Scenario},
      journal = {International Journal of Economics, Finance and Management Sciences},
      volume = {8},
      number = {4},
      pages = {146-155},
      doi = {10.11648/j.ijefm.20200804.13},
      url = {https://doi.org/10.11648/j.ijefm.20200804.13},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijefm.20200804.13},
      abstract = {In this project work, from the top readymade garments or apparel exporter countries, three countries like China, Vietnam and India are taken with Bangladesh for comparison. For the work, SWOT analysis method is used to find Strength, Weakness, Opportunities and Threats for the apparel industry of each country. Information and data are collected from reliable sources like the statistics and rankings of the World Bank, WTO, WLO, different journals which are published internationally. The aim of this study is to determine the genuine present scenario of Bangladeshi apparel industry compared to the competitor countries and to study how we are improving compared to them. This work indicates the specific points where we have to improve immediately and the points that we have to take really good care of. Hence as a result after conducting the SWOT analysis the obtained information and all the data, tables and graphs illustrate that the scenario of the Bangladeshi apparel sector is in satisfactory position though the alarming thing is that the competitor countries are putting more effort to improve their condition and they are getting it rapidly. On the other hand, our effort is less and we are not improving significantly except our recent compliance, GDP and green factory initiatives. In this work we find out a solution by analyzing which points are needed to work on for sustaining as a tough competitor in the apparel exporter market share for a longer period and to make maximum export earnings.},
     year = {2020}
    }
    

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  • TY  - JOUR
    T1  - SWOT Analysis of Bangladeshi Apparel Industries Compared to Global Market and a Comprehensive Scenario
    AU  - Nazif Hasan Chowdhury
    AU  - Abu Sayed Rafi
    AU  - Sumaiya Siddika
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    AU  - Tarikul Islam
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    DO  - 10.11648/j.ijefm.20200804.13
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    JF  - International Journal of Economics, Finance and Management Sciences
    JO  - International Journal of Economics, Finance and Management Sciences
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    EP  - 155
    PB  - Science Publishing Group
    SN  - 2326-9561
    UR  - https://doi.org/10.11648/j.ijefm.20200804.13
    AB  - In this project work, from the top readymade garments or apparel exporter countries, three countries like China, Vietnam and India are taken with Bangladesh for comparison. For the work, SWOT analysis method is used to find Strength, Weakness, Opportunities and Threats for the apparel industry of each country. Information and data are collected from reliable sources like the statistics and rankings of the World Bank, WTO, WLO, different journals which are published internationally. The aim of this study is to determine the genuine present scenario of Bangladeshi apparel industry compared to the competitor countries and to study how we are improving compared to them. This work indicates the specific points where we have to improve immediately and the points that we have to take really good care of. Hence as a result after conducting the SWOT analysis the obtained information and all the data, tables and graphs illustrate that the scenario of the Bangladeshi apparel sector is in satisfactory position though the alarming thing is that the competitor countries are putting more effort to improve their condition and they are getting it rapidly. On the other hand, our effort is less and we are not improving significantly except our recent compliance, GDP and green factory initiatives. In this work we find out a solution by analyzing which points are needed to work on for sustaining as a tough competitor in the apparel exporter market share for a longer period and to make maximum export earnings.
    VL  - 8
    IS  - 4
    ER  - 

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Author Information
  • Department of Textile Engineering, Port City International University, Chittagong, Bangladesh

  • Department of Textile Engineering, Jashore University of Science and Technology, Jashore, Bangladesh

  • Department of Economics, Mawlana Bhashani Science and Technology, Tangail, Bangladesh

  • Department of Apparel Manufacturing and Technology, BGMEA University of Fashion & Technology, Dhaka, Bangladesh

  • Department of Textile Engineering, Jashore University of Science and Technology, Jashore, Bangladesh

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