China's rural e-commerce has developed rapidly, in recent years, but there are still many bottlenecks restricting the development, such as the imbalance of regional development, the lack of e-commerce talents, the difficulty in selling agricultural product and so on. Based on the field investigation and in-depth interview of Taobao villages in Henan Province, this paper summarizes the experience of the intermediary business represented by Luoyang Shanxun company in promoting the development of Taobao village. In the rural areas without the development gene of rural e-commerce, through the "government + service provider" model, professional service providers can help the local government to carry out the overall planning, train talents and incubate e-businesses, and assist farmers' e-businesses in villages to solve the practical problems encountered in the operation of e-stores. The role of service providers in the development of rural e-commerce is worthy of recognition, and its advanced experience is worth promoting and learning. In the areas where the spontaneous growth ability of rural e-commerce is weak, it is necessary to introduce third-party professional service institutions. Through the empowerment of professional service providers, help villagers master the skills of e-commerce entrepreneurship and employment as soon as possible, and solve the difficult problems in rural e-commerce operation. Summing up and promoting the experience of professional service providers is helpful to the development of rural e-commerce in China.
Published in | International Journal of Economics, Finance and Management Sciences (Volume 9, Issue 3) |
DOI | 10.11648/j.ijefm.20210903.12 |
Page(s) | 106-111 |
Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
Copyright |
Copyright © The Author(s), 2021. Published by Science Publishing Group |
Rural E-commerce, Service Providers, Agricultural E-commerce
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APA Style
Ye Xiumin. (2021). Analysis on the Role of Service Providers in Promoting the Development of Rural E-commerce --- Take Luoyang Shanxun Company as an Example. International Journal of Economics, Finance and Management Sciences, 9(3), 106-111. https://doi.org/10.11648/j.ijefm.20210903.12
ACS Style
Ye Xiumin. Analysis on the Role of Service Providers in Promoting the Development of Rural E-commerce --- Take Luoyang Shanxun Company as an Example. Int. J. Econ. Finance Manag. Sci. 2021, 9(3), 106-111. doi: 10.11648/j.ijefm.20210903.12
AMA Style
Ye Xiumin. Analysis on the Role of Service Providers in Promoting the Development of Rural E-commerce --- Take Luoyang Shanxun Company as an Example. Int J Econ Finance Manag Sci. 2021;9(3):106-111. doi: 10.11648/j.ijefm.20210903.12
@article{10.11648/j.ijefm.20210903.12, author = {Ye Xiumin}, title = {Analysis on the Role of Service Providers in Promoting the Development of Rural E-commerce --- Take Luoyang Shanxun Company as an Example}, journal = {International Journal of Economics, Finance and Management Sciences}, volume = {9}, number = {3}, pages = {106-111}, doi = {10.11648/j.ijefm.20210903.12}, url = {https://doi.org/10.11648/j.ijefm.20210903.12}, eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijefm.20210903.12}, abstract = {China's rural e-commerce has developed rapidly, in recent years, but there are still many bottlenecks restricting the development, such as the imbalance of regional development, the lack of e-commerce talents, the difficulty in selling agricultural product and so on. Based on the field investigation and in-depth interview of Taobao villages in Henan Province, this paper summarizes the experience of the intermediary business represented by Luoyang Shanxun company in promoting the development of Taobao village. In the rural areas without the development gene of rural e-commerce, through the "government + service provider" model, professional service providers can help the local government to carry out the overall planning, train talents and incubate e-businesses, and assist farmers' e-businesses in villages to solve the practical problems encountered in the operation of e-stores. The role of service providers in the development of rural e-commerce is worthy of recognition, and its advanced experience is worth promoting and learning. In the areas where the spontaneous growth ability of rural e-commerce is weak, it is necessary to introduce third-party professional service institutions. Through the empowerment of professional service providers, help villagers master the skills of e-commerce entrepreneurship and employment as soon as possible, and solve the difficult problems in rural e-commerce operation. Summing up and promoting the experience of professional service providers is helpful to the development of rural e-commerce in China.}, year = {2021} }
TY - JOUR T1 - Analysis on the Role of Service Providers in Promoting the Development of Rural E-commerce --- Take Luoyang Shanxun Company as an Example AU - Ye Xiumin Y1 - 2021/05/24 PY - 2021 N1 - https://doi.org/10.11648/j.ijefm.20210903.12 DO - 10.11648/j.ijefm.20210903.12 T2 - International Journal of Economics, Finance and Management Sciences JF - International Journal of Economics, Finance and Management Sciences JO - International Journal of Economics, Finance and Management Sciences SP - 106 EP - 111 PB - Science Publishing Group SN - 2326-9561 UR - https://doi.org/10.11648/j.ijefm.20210903.12 AB - China's rural e-commerce has developed rapidly, in recent years, but there are still many bottlenecks restricting the development, such as the imbalance of regional development, the lack of e-commerce talents, the difficulty in selling agricultural product and so on. Based on the field investigation and in-depth interview of Taobao villages in Henan Province, this paper summarizes the experience of the intermediary business represented by Luoyang Shanxun company in promoting the development of Taobao village. In the rural areas without the development gene of rural e-commerce, through the "government + service provider" model, professional service providers can help the local government to carry out the overall planning, train talents and incubate e-businesses, and assist farmers' e-businesses in villages to solve the practical problems encountered in the operation of e-stores. The role of service providers in the development of rural e-commerce is worthy of recognition, and its advanced experience is worth promoting and learning. In the areas where the spontaneous growth ability of rural e-commerce is weak, it is necessary to introduce third-party professional service institutions. Through the empowerment of professional service providers, help villagers master the skills of e-commerce entrepreneurship and employment as soon as possible, and solve the difficult problems in rural e-commerce operation. Summing up and promoting the experience of professional service providers is helpful to the development of rural e-commerce in China. VL - 9 IS - 3 ER -