Toba Tourism Destination Marketing Management Through Planning Land Transportation Co-Design

Mariana Simanjuntak

doi:doi:10.11648/j.ijefm.20221006.14

| Peer-Reviewed

Toba Tourism Destination Marketing Management Through Planning Land Transportation Co-Design

Mariana Simanjuntak

Published in International Journal of Economics, Finance and Management Sciences (Volume 10, Issue 6)

Received: 18 August 2022 Accepted: 31 October 2022 Published: 11 November 2022

Views: Downloads:

Download PDF

Share This Article

Twitter
Linked In
Facebook

Abstract

The purpose of this study is to explore the nature of Toba land transportation that connects to tourist destinations, identify the success factors of planning and implementing transportation services, build effective modelling of transportation services, and improve the image of the Toba destination area. This study adopts a literature review approach to analyze the role of public transportation management in destination marketing research. The stages started with stakeholders' surveys, interviews of several figures considered competent, FGDs and literature reviews. This study concludes that the design of public transportation is based on co-design. It was found that there are five tourist destinations connected to the cross-Sumatra highway, namely Pakkodian, Pasir Putih, Caldera, Taman Eden and Parapat tourist destinations with limited land transportation that serves passengers from Silangit-Parapat-Silangit. This study focuses on the joint action of Value co-design and co-creation in creating new designs, namely the addition of a land transportation fleet and the creation of stops. Designing co-design stops in five tourist destinations closest to the Sumatran causeway along Silangit-Parapat. It is proposed that ten transportation slots will be arranged, with 12 hours of operational time from 6:00 AM-6:00 PM. The improvement of destination marketing is in line with the quality of service and the image that comes with it. Co-design offers solutions to the concept of value co-creation. Increasing interaction between consumers or visitors with destination managers and public transportation service providers is a transformative model that aims to improve collective well-being and examine the idea of re-creating value to capture more significant opportunities for tourist destination marketing work.

Published in	International Journal of Economics, Finance and Management Sciences (Volume 10, Issue 6)
DOI	10.11648/j.ijefm.20221006.14
Page(s)	331-339
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2022. Published by Science Publishing Group

Keywords

Land Transportation, Co-Design, Co-Creation, Destination Marketing, Tourism

References

[1]	Sabouri, S., Dillon, A., Proffitt, D., Townsend, M., & Ewing, R. (2019). State-of-the-Practice in Connecting and Coordinating Transportation and Land Use Planning in the U. S. A. Transportation Research Record: Journal of the Transportation Research Board, 2673 (9), 240-253. doi: 10.1177/0361198119844762.
[2]	Zuniga-Garcia, N., & Machemehl, R. B. (2021). Impact of Transportation Network Companies on Ground Access to Airports: A Case Study in Austin, Texas. Transportation Research Record: Journal of the Transportation Research Board, 2675 (12), 13-27. doi: 10.1177/03611981211031205.
[3]	Yu, B., Zhang, C., Kong, L., Bao, H.-L., Wang, W.-S., Ke, S., & Ning, G. (2014). System dynamics modeling for the land transportation system in a port city. Simulation, 90 (6), 706-716. doi: 10.1177/0037549714533619.
[4]	Moudon, A. V., Kavage, S. E., Mabry, J. E., & Sohn, D. W. (2005). A Transportation-Efficient Land Use Mapping Index. Journal of the Transportation Research Board (1902).
[5]	Alves, L. B. d. O., Maeda, S., Morikawa, S., & Kato, H. (2019). Can Transportation Change Land Property Rights in Developing Rural Areas? Case Study of Land Titles in a Brazilian Municipality. Transportation Research Record: Journal of the Transportation Research Board, 2673 (5) 220–229.
[6]	Shi, Q., Hertogh, M., Rekveldt, M. B.-., Zhu, J., & Sheng, Z. (2020). Exploring Decision- Making Complexity in Major Infrastructure Projects: A Case Study From China. Project Management Journal, 51 (6).
[7]	Fabregas, A. D., Crawford, P., Mesa, R., & Calatayud, A. (2021). Parametric Evaluation of Internet of Things Applications to Freight Transportation Using Model-Based Systems Engineering. Transportation Research Record: Journal of the Transportation Research Board. doi: 10.1177/03611981211049134.
[8]	Aschwanden, G. D. P. A., Wijnands, J. S., Thompson, J., Nice, K. A., Zhao, H., & Stevenson, M. (2019). Learning to walk: Modeling transportation mode choice distribution through neural networks. Environment and Planning B: Urban Analytics and City Science, 48 (1), 186-199. doi: 10.1177/2399808319862571.
[9]	Katsikeas, C., Leonidou, L., & Zeriti, A. (2019). Revisiting international marketing strategy in a digital era. International Marketing Review, 37 (3), 405-424. doi: 10.1108/imr-02-2019-0080.
[10]	Renwarin, J. M. J. (2017). The Influence of Aviation Industrial Environment And Market Orientation on Competitive Strategy And Its Effects On Aviation Business Performance (Study On Aviation Industry in Indonesia). Journal of Internet Banking and Commerce, 22 (3).
[11]	Zhang, M., Yu, J., Zhang, Y., & Yu, H. (2017). Programming model of emergency scheduling with combined air–ground transportation. Advances in Mechanical Engineering, 9 (11). doi: 10.1177/1687814017739512.
[12]	Shahumyan, H., & Moeckel, R. (2016). Integration of land use, land cover, transportation, and environmental impact models: Expanding scenario analysis with multiple modules. Environment and Planning B: Urban Analytics and City Science, 44 (3), 531-552. doi: 10.1177/0265813516647062.
[13]	Vargo, S. L., & Lusch, R. F. (2007). Service-dominant logic: continuing the evolution. Journal of the Academy of Marketing Science, 36 (1), 1-10. doi: 10.1007/s11747-007-0069-6.
[14]	Ranjan, K. R., & Read, S. (2019). Bringing the individual into the co-creation of value. Journal of Services Marketing, 33 (7), 904-920. doi: 10.1108/jsm-02-2019-0056.
[15]	Vargo, S. L., & Lusch, R. (2004). A service-dominant logic for marketing.
[16]	Saha, V., Goyal, P., & Jebarajakirthy, C. (2021). Value co-creation: a review of literature and future research agenda. Journal of Business & Industrial Marketing, 37 (3), 612-628. doi: 10.1108/jbim-01-2020-0017.
[17]	Prahalad, C. K., & Ramaswamy, V. (2005). The Co-Creation Connection. Book.
[18]	Gebauer, H., Johnson, M., & Enquist, B. (2010). Value co-creation as a determinant of success in public transport services. Managing Service Quality: An International Journal, 20 (6), 511-530. doi: 10.1108/09604521011092866.
[19]	Vargo, S. L., & Lusch, R. F. (2017). Service-dominant logic 2025. International Journal of Research in Marketing, 34 (1), 46-67. doi: 10.1016/j.ijresmar.2016.11.001.
[20]	Wu, H., & Hou, C. (2019). Utilizing co-design approach to identify various stakeholders’ roles in the protection of intangible place-making heritage. Disaster Prevention and Management: An International Journal, 29 (1), 22-35. doi: 10.1108/dpm-09-2018-0291.
[21]	Durl, J., Trischler, J., & Dietrich, T. (2017). Co-designing with young consumers – reflections, challenges and benefits. Young Consumers, 18 (4), 439-455. doi: 10.1108/yc-08-2017-00725.
[22]	Son, J. (2012). Consumer adoption of online collaborative customer co-design. Journal of Research in Interactive Marketing, 6 (3), 180-197. doi: 10.1108/17505931211274660.
[23]	Henson, C. R. (2019). Public value co-creation: A pedagogical approach to preparing future public administrators for collaboration. Teaching Public Administration, 37 (3), 327-340. doi: 10.1177/0144739419851154.
[24]	Trischler, J., Kristensson, P., & Scott, D. (2018). Team diversity and its management in a co-design team. Journal of Service Management, 29 (1), 120-145. doi: 10.1108/josm-10-2016-0283.
[25]	Couret, C. (2020). Creative tourism – providing the answers to a more inclusive society. Worldwide Hospitality and Tourism Themes, 12 (6), 747-751. doi: 10.1108/whatt-07-2020-0072.
[26]	Prahalad, C. K., & Ramaswamy, V. (2004). Co-creation experiences: The next practice in value creation. Journal of Interactive Marketing, 18 (3), 5-14. doi: 10.1002/dir.20015.
[27]	Simanjuntak, M. (2021). Designing of Service Dominant Logic and Business Model Canvas: Narrative Study of Village Tourism. Golden Ratio of Marketing and Applied Psychology of Business, 1 (2), 73-80. doi: 10.52970/grmapb.v1i2.60.
[28]	Oertzen, A.-S., Odekerken-Schröder, G., Brax, S. A., & Mager, B. (2018). Co-creating services—conceptual clarification, forms and outcomes. Journal of Service Management, 29 (4), 641-679. doi: 10.1108/josm-03-2017-0067.
[29]	Mariani, M., Baggio, R., Fuchs, M., & Höepken, W. (2018). Business intelligence and big data in hospitality and tourism: a systematic literature review. International Journal of Contemporary Hospitality Management, 30 (12), 3514-3554. doi: 10.1108/ijchm-07-2017-0461.
[30]	Yi, X., Fu, X., Lin, V. S., & Xiao, H. (2021). Integrating Authenticity, Well-being, and Memorability in Heritage Tourism: A Two-Site Investigation. Journal of Travel Research. doi: 10.1177/0047287520987624.
[31]	Simanjuntak, M., Martgrita, M. M., & Pasaribu, M. (2021). The Relevance of Learning Methods in Realizing Student Center Transformative Learning: A Systematic Literature Review. International Journal of Learning, Teaching and Educational Research, 20 (9). doi: 10.26803/ijlter.20.9.x.
[32]	Sjöö, K., & Hellström, T. (2019). University–industry collaboration: A literature review and synthesis. Industry and Higher Education, 33 (4), 275-285. doi: 10.1177/0950422219829697.
[33]	Ohnmacht, T., von Arx, W., Schick, N., Wegelin, P., & Frölicher, J. (2015). Transportation Modeling as a Didactic Tool. Simulation & Gaming, 46 (5), 563-590. doi: 10.1177/1046878115593889.
[34]	Karami, M., & Read, S. (2021). Co-creative entrepreneurship. Journal of Business Venturing, 36 (4). doi: 10.1016/j.jbusvent.2021.106125.
[35]	Simanjuntak, M., & Banjarnahor, A. R. (2021). Re-Investigating the Roles of Green Service-scape to Improve Tourism Performance Marketing Service Dominant Logic Perspective: A Literature Review. Quantitative Economics and Management Studies, 2 (4), 214-232. doi: 10.35877/454RI.qems344.
[36]	Hurley, E., Trischler, J., & Dietrich, T. (2018). Exploring the application of co-design to transformative service research. Journal of Services Marketing, 32 (6), 715-727. doi: 10.1108/jsm-09-2017-0321.
[37]	Turner, F., Merle, A., & Gotteland, D. (2020). Enhancing consumer value of the co-design experience in mass customization. Journal of Business Research, 117, 473-483. doi: 10.1016/j.jbusres.2020.05.052.
[38]	Simanjuntak, M., & Sukresna, I. M. (2022). The Role of Entrepreneurial Ecosystem Co-Creation in Enhancing Sustainable Business. https://proceeding.researchsynergypress.com/index.php/rsfconferenceseries1, 2 (1), 30-41. doi: 10.31098/bmss.v2i1.514.
[39]	Simanjuntak, M., & Farida, N. (2021). Empowering Service Value of Custom and Cultural Events to Tourism Destination Revisit: An Empirical Study in Indonesia. Journal of Asian Finance, Economics and Business, 8 (6). doi: 10.13106/jafeb.2021.vol8.no6.1025.
[40]	Liao, C.-S., & Chuang, H.-K. (2020). Tourist preferences for package tour attributes in tourism destination design and development. Journal of Vacation Marketing, 25 (2), 230–246. doi: 10.1177/1356766719880250.
[41]	Pham, V. T. T., & Pearce, D. G. (2019). Destination and tourism business brand consistency in Binh Thuan, Vietnam. Journal of Vacation Marketing, 25 (1).
[42]	Koo, C., Mendes-Filho, L., & Buhalis, D. (2019). Smart tourism and competitive advantage for stakeholders. Tourism Review, 74 (1), 1-4. doi: 10.1108/tr-02-2019-208.
[43]	Schlesinger, W., Cervera-Taulet, A., & Pérez-Cabañero, C. (2020). Exploring the links between destination attributes, quality of service experience and loyalty in emerging Mediterranean destinations. Tourism Management Perspectives, 35. doi: 10.1016/j.tmp.2020.100699.
[44]	Alves, H., Campón-Cerro, A. M., & Hernández-Mogollón, J. M. (2019). Enhancing rural destinations’ loyalty through relationship quality. Spanish Journal of Marketing - ESIC, 23 (2), 185-204. doi: 10.1108/sjme-09-2018-0041.
[45]	Lusch, R. F., Vargo, S. L., & O’Brien, M. (2007). Competing through service: Insights from service-dominant logic. Journal of Retailing, 83 (1), 5-18. doi: 10.1016/j.jretai.2006.10.002.
[46]	Vargo, S. L., Lusch, R. F., & AK, M. (2004). Service Dominant Logic.

Cite This Article

Plain Text BibTeX RIS

APA Style

Mariana Simanjuntak. (2022). Toba Tourism Destination Marketing Management Through Planning Land Transportation Co-Design. International Journal of Economics, Finance and Management Sciences, 10(6), 331-339. https://doi.org/10.11648/j.ijefm.20221006.14

Copy | Download

ACS Style

Mariana Simanjuntak. Toba Tourism Destination Marketing Management Through Planning Land Transportation Co-Design. Int. J. Econ. Finance Manag. Sci. 2022, 10(6), 331-339. doi: 10.11648/j.ijefm.20221006.14

Copy | Download

AMA Style

Mariana Simanjuntak. Toba Tourism Destination Marketing Management Through Planning Land Transportation Co-Design. Int J Econ Finance Manag Sci. 2022;10(6):331-339. doi: 10.11648/j.ijefm.20221006.14

Copy | Download

@article{10.11648/j.ijefm.20221006.14,
  author = {Mariana Simanjuntak},
  title = {Toba Tourism Destination Marketing Management Through Planning Land Transportation Co-Design},
  journal = {International Journal of Economics, Finance and Management Sciences},
  volume = {10},
  number = {6},
  pages = {331-339},
  doi = {10.11648/j.ijefm.20221006.14},
  url = {https://doi.org/10.11648/j.ijefm.20221006.14},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijefm.20221006.14},
  abstract = {The purpose of this study is to explore the nature of Toba land transportation that connects to tourist destinations, identify the success factors of planning and implementing transportation services, build effective modelling of transportation services, and improve the image of the Toba destination area. This study adopts a literature review approach to analyze the role of public transportation management in destination marketing research. The stages started with stakeholders' surveys, interviews of several figures considered competent, FGDs and literature reviews. This study concludes that the design of public transportation is based on co-design. It was found that there are five tourist destinations connected to the cross-Sumatra highway, namely Pakkodian, Pasir Putih, Caldera, Taman Eden and Parapat tourist destinations with limited land transportation that serves passengers from Silangit-Parapat-Silangit. This study focuses on the joint action of Value co-design and co-creation in creating new designs, namely the addition of a land transportation fleet and the creation of stops. Designing co-design stops in five tourist destinations closest to the Sumatran causeway along Silangit-Parapat. It is proposed that ten transportation slots will be arranged, with 12 hours of operational time from 6:00 AM-6:00 PM. The improvement of destination marketing is in line with the quality of service and the image that comes with it. Co-design offers solutions to the concept of value co-creation. Increasing interaction between consumers or visitors with destination managers and public transportation service providers is a transformative model that aims to improve collective well-being and examine the idea of re-creating value to capture more significant opportunities for tourist destination marketing work.},
 year = {2022}
}

Copy | Download

TY  - JOUR
T1  - Toba Tourism Destination Marketing Management Through Planning Land Transportation Co-Design
AU  - Mariana Simanjuntak
Y1  - 2022/11/11
PY  - 2022
N1  - https://doi.org/10.11648/j.ijefm.20221006.14
DO  - 10.11648/j.ijefm.20221006.14
T2  - International Journal of Economics, Finance and Management Sciences
JF  - International Journal of Economics, Finance and Management Sciences
JO  - International Journal of Economics, Finance and Management Sciences
SP  - 331
EP  - 339
PB  - Science Publishing Group
SN  - 2326-9561
UR  - https://doi.org/10.11648/j.ijefm.20221006.14
AB  - The purpose of this study is to explore the nature of Toba land transportation that connects to tourist destinations, identify the success factors of planning and implementing transportation services, build effective modelling of transportation services, and improve the image of the Toba destination area. This study adopts a literature review approach to analyze the role of public transportation management in destination marketing research. The stages started with stakeholders' surveys, interviews of several figures considered competent, FGDs and literature reviews. This study concludes that the design of public transportation is based on co-design. It was found that there are five tourist destinations connected to the cross-Sumatra highway, namely Pakkodian, Pasir Putih, Caldera, Taman Eden and Parapat tourist destinations with limited land transportation that serves passengers from Silangit-Parapat-Silangit. This study focuses on the joint action of Value co-design and co-creation in creating new designs, namely the addition of a land transportation fleet and the creation of stops. Designing co-design stops in five tourist destinations closest to the Sumatran causeway along Silangit-Parapat. It is proposed that ten transportation slots will be arranged, with 12 hours of operational time from 6:00 AM-6:00 PM. The improvement of destination marketing is in line with the quality of service and the image that comes with it. Co-design offers solutions to the concept of value co-creation. Increasing interaction between consumers or visitors with destination managers and public transportation service providers is a transformative model that aims to improve collective well-being and examine the idea of re-creating value to capture more significant opportunities for tourist destination marketing work.
VL  - 10
IS  - 6
ER  -

Copy | Download

Author Information

Mariana Simanjuntak

Doctoral Program in Economics, Faculty of Economics and Business, Universitas Diponegoro, Semarang, Indonesia, Department of Engineering Management, Faculty of Industrial Technology, Institut Teknologi Del, Laguboti, Indonesia

Download PDF

Sections

Plain Text BibTeX RIS

APA Style

Mariana Simanjuntak. (2022). Toba Tourism Destination Marketing Management Through Planning Land Transportation Co-Design. International Journal of Economics, Finance and Management Sciences, 10(6), 331-339. https://doi.org/10.11648/j.ijefm.20221006.14

Copy | Download

ACS Style

Mariana Simanjuntak. Toba Tourism Destination Marketing Management Through Planning Land Transportation Co-Design. Int. J. Econ. Finance Manag. Sci. 2022, 10(6), 331-339. doi: 10.11648/j.ijefm.20221006.14

Copy | Download

AMA Style

Mariana Simanjuntak. Toba Tourism Destination Marketing Management Through Planning Land Transportation Co-Design. Int J Econ Finance Manag Sci. 2022;10(6):331-339. doi: 10.11648/j.ijefm.20221006.14

Copy | Download

@article{10.11648/j.ijefm.20221006.14,
  author = {Mariana Simanjuntak},
  title = {Toba Tourism Destination Marketing Management Through Planning Land Transportation Co-Design},
  journal = {International Journal of Economics, Finance and Management Sciences},
  volume = {10},
  number = {6},
  pages = {331-339},
  doi = {10.11648/j.ijefm.20221006.14},
  url = {https://doi.org/10.11648/j.ijefm.20221006.14},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijefm.20221006.14},
  abstract = {The purpose of this study is to explore the nature of Toba land transportation that connects to tourist destinations, identify the success factors of planning and implementing transportation services, build effective modelling of transportation services, and improve the image of the Toba destination area. This study adopts a literature review approach to analyze the role of public transportation management in destination marketing research. The stages started with stakeholders' surveys, interviews of several figures considered competent, FGDs and literature reviews. This study concludes that the design of public transportation is based on co-design. It was found that there are five tourist destinations connected to the cross-Sumatra highway, namely Pakkodian, Pasir Putih, Caldera, Taman Eden and Parapat tourist destinations with limited land transportation that serves passengers from Silangit-Parapat-Silangit. This study focuses on the joint action of Value co-design and co-creation in creating new designs, namely the addition of a land transportation fleet and the creation of stops. Designing co-design stops in five tourist destinations closest to the Sumatran causeway along Silangit-Parapat. It is proposed that ten transportation slots will be arranged, with 12 hours of operational time from 6:00 AM-6:00 PM. The improvement of destination marketing is in line with the quality of service and the image that comes with it. Co-design offers solutions to the concept of value co-creation. Increasing interaction between consumers or visitors with destination managers and public transportation service providers is a transformative model that aims to improve collective well-being and examine the idea of re-creating value to capture more significant opportunities for tourist destination marketing work.},
 year = {2022}
}

Copy | Download

TY  - JOUR
T1  - Toba Tourism Destination Marketing Management Through Planning Land Transportation Co-Design
AU  - Mariana Simanjuntak
Y1  - 2022/11/11
PY  - 2022
N1  - https://doi.org/10.11648/j.ijefm.20221006.14
DO  - 10.11648/j.ijefm.20221006.14
T2  - International Journal of Economics, Finance and Management Sciences
JF  - International Journal of Economics, Finance and Management Sciences
JO  - International Journal of Economics, Finance and Management Sciences
SP  - 331
EP  - 339
PB  - Science Publishing Group
SN  - 2326-9561
UR  - https://doi.org/10.11648/j.ijefm.20221006.14
AB  - The purpose of this study is to explore the nature of Toba land transportation that connects to tourist destinations, identify the success factors of planning and implementing transportation services, build effective modelling of transportation services, and improve the image of the Toba destination area. This study adopts a literature review approach to analyze the role of public transportation management in destination marketing research. The stages started with stakeholders' surveys, interviews of several figures considered competent, FGDs and literature reviews. This study concludes that the design of public transportation is based on co-design. It was found that there are five tourist destinations connected to the cross-Sumatra highway, namely Pakkodian, Pasir Putih, Caldera, Taman Eden and Parapat tourist destinations with limited land transportation that serves passengers from Silangit-Parapat-Silangit. This study focuses on the joint action of Value co-design and co-creation in creating new designs, namely the addition of a land transportation fleet and the creation of stops. Designing co-design stops in five tourist destinations closest to the Sumatran causeway along Silangit-Parapat. It is proposed that ten transportation slots will be arranged, with 12 hours of operational time from 6:00 AM-6:00 PM. The improvement of destination marketing is in line with the quality of service and the image that comes with it. Co-design offers solutions to the concept of value co-creation. Increasing interaction between consumers or visitors with destination managers and public transportation service providers is a transformative model that aims to improve collective well-being and examine the idea of re-creating value to capture more significant opportunities for tourist destination marketing work.
VL  - 10
IS  - 6
ER  -

Copy | Download