Strategies of Implementing Moral Legitimacy in SMEs in Crop Production Supply Chain in Zimbabwe

Thembani Gaswa; Nothando Msipah; Josphat Manyeruke

doi:doi:10.11648/j.ijefm.20221006.23

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Strategies of Implementing Moral Legitimacy in SMEs in Crop Production Supply Chain in Zimbabwe

Thembani Gaswa, Nothando Msipah, Josphat Manyeruke

Published in International Journal of Economics, Finance and Management Sciences (Volume 10, Issue 6)

Received: 18 October 2022 Accepted: 8 December 2022 Published: 28 December 2022

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Abstract

Today consumers are becoming aware of the contents of foodstuffs they eat and even various processes of production, packaging and distribution methods, which motivate many food industries to consider adopting moral legitimate practices in their value chains. SMEs in crop production in Zimbabwe are struggling to come up with suitable strategies in their supply chains performance to satisfy their customers. This article aims to suggest and recommend the aspects of moral legitimacy strategies to address these SMEs challenges in crop production in Zimbabwe. The surroundings literature on ethical business practices in SMEs for developing countries was done on a number of journal articles and a survey was done using structured questionnaires. These questionnaires were distributed to SMEs in crop production in Mashonaland Central. Targeted respondents were small scale farmers with less than 100 employees, employees, manufacturers, wholesalers, distributors, retailers and the general public. This study used descriptive quantitative research design and Gamma and Kendall tau-b analysis of data was used. A sample of 240 respondents was used. The study recognized that a good number SME’s should come up with strategies that balance between organization, people, processes, procedures and management requirements. The research concluded with a call for for further enquiry on particular areas which demand more time and precision.

Published in	International Journal of Economics, Finance and Management Sciences (Volume 10, Issue 6)
DOI	10.11648/j.ijefm.20221006.23
Page(s)	405-415
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2022. Published by Science Publishing Group

Keywords

Crop Production, Moral Legitimacy, Strategy, Supply Chain

References

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APA Style

Thembani Gaswa, Nothando Msipah, Josphat Manyeruke. (2022). Strategies of Implementing Moral Legitimacy in SMEs in Crop Production Supply Chain in Zimbabwe. International Journal of Economics, Finance and Management Sciences, 10(6), 405-415. https://doi.org/10.11648/j.ijefm.20221006.23

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ACS Style

Thembani Gaswa; Nothando Msipah; Josphat Manyeruke. Strategies of Implementing Moral Legitimacy in SMEs in Crop Production Supply Chain in Zimbabwe. Int. J. Econ. Finance Manag. Sci. 2022, 10(6), 405-415. doi: 10.11648/j.ijefm.20221006.23

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AMA Style

Thembani Gaswa, Nothando Msipah, Josphat Manyeruke. Strategies of Implementing Moral Legitimacy in SMEs in Crop Production Supply Chain in Zimbabwe. Int J Econ Finance Manag Sci. 2022;10(6):405-415. doi: 10.11648/j.ijefm.20221006.23

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@article{10.11648/j.ijefm.20221006.23,
  author = {Thembani Gaswa and Nothando Msipah and Josphat Manyeruke},
  title = {Strategies of Implementing Moral Legitimacy in SMEs in Crop Production Supply Chain in Zimbabwe},
  journal = {International Journal of Economics, Finance and Management Sciences},
  volume = {10},
  number = {6},
  pages = {405-415},
  doi = {10.11648/j.ijefm.20221006.23},
  url = {https://doi.org/10.11648/j.ijefm.20221006.23},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijefm.20221006.23},
  abstract = {Today consumers are becoming aware of the contents of foodstuffs they eat and even various processes of production, packaging and distribution methods, which motivate many food industries to consider adopting moral legitimate practices in their value chains. SMEs in crop production in Zimbabwe are struggling to come up with suitable strategies in their supply chains performance to satisfy their customers. This article aims to suggest and recommend the aspects of moral legitimacy strategies to address these SMEs challenges in crop production in Zimbabwe. The surroundings literature on ethical business practices in SMEs for developing countries was done on a number of journal articles and a survey was done using structured questionnaires. These questionnaires were distributed to SMEs in crop production in Mashonaland Central. Targeted respondents were small scale farmers with less than 100 employees, employees, manufacturers, wholesalers, distributors, retailers and the general public. This study used descriptive quantitative research design and Gamma and Kendall tau-b analysis of data was used. A sample of 240 respondents was used. The study recognized that a good number SME’s should come up with strategies that balance between organization, people, processes, procedures and management requirements. The research concluded with a call for for further enquiry on particular areas which demand more time and precision.},
 year = {2022}
}

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TY  - JOUR
T1  - Strategies of Implementing Moral Legitimacy in SMEs in Crop Production Supply Chain in Zimbabwe
AU  - Thembani Gaswa
AU  - Nothando Msipah
AU  - Josphat Manyeruke
Y1  - 2022/12/28
PY  - 2022
N1  - https://doi.org/10.11648/j.ijefm.20221006.23
DO  - 10.11648/j.ijefm.20221006.23
T2  - International Journal of Economics, Finance and Management Sciences
JF  - International Journal of Economics, Finance and Management Sciences
JO  - International Journal of Economics, Finance and Management Sciences
SP  - 405
EP  - 415
PB  - Science Publishing Group
SN  - 2326-9561
UR  - https://doi.org/10.11648/j.ijefm.20221006.23
AB  - Today consumers are becoming aware of the contents of foodstuffs they eat and even various processes of production, packaging and distribution methods, which motivate many food industries to consider adopting moral legitimate practices in their value chains. SMEs in crop production in Zimbabwe are struggling to come up with suitable strategies in their supply chains performance to satisfy their customers. This article aims to suggest and recommend the aspects of moral legitimacy strategies to address these SMEs challenges in crop production in Zimbabwe. The surroundings literature on ethical business practices in SMEs for developing countries was done on a number of journal articles and a survey was done using structured questionnaires. These questionnaires were distributed to SMEs in crop production in Mashonaland Central. Targeted respondents were small scale farmers with less than 100 employees, employees, manufacturers, wholesalers, distributors, retailers and the general public. This study used descriptive quantitative research design and Gamma and Kendall tau-b analysis of data was used. A sample of 240 respondents was used. The study recognized that a good number SME’s should come up with strategies that balance between organization, people, processes, procedures and management requirements. The research concluded with a call for for further enquiry on particular areas which demand more time and precision.
VL  - 10
IS  - 6
ER  -

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Author Information

Thembani Gaswa

Department of Entrepreneurship, Business and Supply Chain Management, Chinhoyi University of Technology, Chinhoyi, Zimbabwe
Nothando Msipah

Department of Entrepreneurship and Business Management, Chinhoyi University of Technology, Chinhoyi, Zimbabwe
Josphat Manyeruke

Department of Consumer Science Management, Chinhoyi University of Technology, Chinhoyi, Zimbabwe

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APA Style

Thembani Gaswa, Nothando Msipah, Josphat Manyeruke. (2022). Strategies of Implementing Moral Legitimacy in SMEs in Crop Production Supply Chain in Zimbabwe. International Journal of Economics, Finance and Management Sciences, 10(6), 405-415. https://doi.org/10.11648/j.ijefm.20221006.23

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ACS Style

Thembani Gaswa; Nothando Msipah; Josphat Manyeruke. Strategies of Implementing Moral Legitimacy in SMEs in Crop Production Supply Chain in Zimbabwe. Int. J. Econ. Finance Manag. Sci. 2022, 10(6), 405-415. doi: 10.11648/j.ijefm.20221006.23

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AMA Style

Thembani Gaswa, Nothando Msipah, Josphat Manyeruke. Strategies of Implementing Moral Legitimacy in SMEs in Crop Production Supply Chain in Zimbabwe. Int J Econ Finance Manag Sci. 2022;10(6):405-415. doi: 10.11648/j.ijefm.20221006.23

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@article{10.11648/j.ijefm.20221006.23,
  author = {Thembani Gaswa and Nothando Msipah and Josphat Manyeruke},
  title = {Strategies of Implementing Moral Legitimacy in SMEs in Crop Production Supply Chain in Zimbabwe},
  journal = {International Journal of Economics, Finance and Management Sciences},
  volume = {10},
  number = {6},
  pages = {405-415},
  doi = {10.11648/j.ijefm.20221006.23},
  url = {https://doi.org/10.11648/j.ijefm.20221006.23},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijefm.20221006.23},
  abstract = {Today consumers are becoming aware of the contents of foodstuffs they eat and even various processes of production, packaging and distribution methods, which motivate many food industries to consider adopting moral legitimate practices in their value chains. SMEs in crop production in Zimbabwe are struggling to come up with suitable strategies in their supply chains performance to satisfy their customers. This article aims to suggest and recommend the aspects of moral legitimacy strategies to address these SMEs challenges in crop production in Zimbabwe. The surroundings literature on ethical business practices in SMEs for developing countries was done on a number of journal articles and a survey was done using structured questionnaires. These questionnaires were distributed to SMEs in crop production in Mashonaland Central. Targeted respondents were small scale farmers with less than 100 employees, employees, manufacturers, wholesalers, distributors, retailers and the general public. This study used descriptive quantitative research design and Gamma and Kendall tau-b analysis of data was used. A sample of 240 respondents was used. The study recognized that a good number SME’s should come up with strategies that balance between organization, people, processes, procedures and management requirements. The research concluded with a call for for further enquiry on particular areas which demand more time and precision.},
 year = {2022}
}

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TY  - JOUR
T1  - Strategies of Implementing Moral Legitimacy in SMEs in Crop Production Supply Chain in Zimbabwe
AU  - Thembani Gaswa
AU  - Nothando Msipah
AU  - Josphat Manyeruke
Y1  - 2022/12/28
PY  - 2022
N1  - https://doi.org/10.11648/j.ijefm.20221006.23
DO  - 10.11648/j.ijefm.20221006.23
T2  - International Journal of Economics, Finance and Management Sciences
JF  - International Journal of Economics, Finance and Management Sciences
JO  - International Journal of Economics, Finance and Management Sciences
SP  - 405
EP  - 415
PB  - Science Publishing Group
SN  - 2326-9561
UR  - https://doi.org/10.11648/j.ijefm.20221006.23
AB  - Today consumers are becoming aware of the contents of foodstuffs they eat and even various processes of production, packaging and distribution methods, which motivate many food industries to consider adopting moral legitimate practices in their value chains. SMEs in crop production in Zimbabwe are struggling to come up with suitable strategies in their supply chains performance to satisfy their customers. This article aims to suggest and recommend the aspects of moral legitimacy strategies to address these SMEs challenges in crop production in Zimbabwe. The surroundings literature on ethical business practices in SMEs for developing countries was done on a number of journal articles and a survey was done using structured questionnaires. These questionnaires were distributed to SMEs in crop production in Mashonaland Central. Targeted respondents were small scale farmers with less than 100 employees, employees, manufacturers, wholesalers, distributors, retailers and the general public. This study used descriptive quantitative research design and Gamma and Kendall tau-b analysis of data was used. A sample of 240 respondents was used. The study recognized that a good number SME’s should come up with strategies that balance between organization, people, processes, procedures and management requirements. The research concluded with a call for for further enquiry on particular areas which demand more time and precision.
VL  - 10
IS  - 6
ER  -

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