Global Challenges in Business: Rethinking Innovations and Sustainability :: Special Issue

01About This Special Issue

Business no longer operates in isolation from society or nature. Stakeholders such as investors, employees, consumers, and regulators expect more than profit: resilience, purpose, and responsibility. Innovation without sustainability risks creating value today at the expense of tomorrow; sustainability without innovation may struggle to remain competitive. By bringing both lenses together, the conference seeks to spark ideas and collaborations that deliver long-term, meaningful impact.

The primary goal of this special issue is to provide a global platform for scholars, industry professionals, and policymakers to discuss emerging challenges in the business environment. To explore innovative business models, strategies, and technologies that address global economic, social, and environmental issues. To promote sustainability-oriented thinking in business practices, governance, and decision-making. To encourage interdisciplinary research and collaboration across management, economics, technology, and social sciences. To examine the role of innovation in achieving Sustainable Development Goals (SDGs).

We invite contributions that explore Global Challenges in Business: Rethinking Innovations and Sustainability, with particular interest in the field of Commerce and Management.

Types of articles welcomed: Original research articles, review articles, case studies, etc.

Through this special issue, we aim to contribute to the field of research with innovation & sustainability towards management and commerce. We welcome researchers from various disciplines to provide interdisciplinary perspectives on the Global Challenges in Business: Rethinking Innovations and Sustainability. Your contributions will play a crucial role in advancing knowledge in this field.

Potential topics include, but are not limited to:

Business and Innovation
Finance & Commerce
Disruptive Technologies and the Future of Business
Economic and Policy
Sustainability in Business & Finance

02Meet the Guest Editors

Our distinguished editors bring deep subject-matter expertise to curate high-quality research and ensure a rigorous peer-review process.

Lead Guest Editor

Rachna Jain

Department of Commerce, Maharaja Agrasen Institute of Management Studies, Delhi, India

ORCID

Guest Editor

Bharti Chaudhary

Business Administration, Maharaja Agrasen Institute of Management Studies, Delhi, India

Guest Editor

Kamna Vaid

Economics, Maharaja Agrasen Institute of Management Studies, Delhi, India

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04Published Articles

The following articles have been published in this special issue.

A Study on Factors Influencing Consumers' Buying Behaviour: Gold

Geetanjali Gupta ^*

Issue: Volume 14, Issue 3, September 2026

Pages: 83-88

Received: 16 February 2026

Accepted: 15 June 2026

Published: 8 September 2026

DOI: 10.11648/j.sjbm.20261403.14

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Abstract: Gold has traditionally held a significant position in the Indian economy and society, serving not only as jewellery but also as a valuable form of savings and investment. The purchase and ownership of gold jewellery are influenced by cultural traditions, social status, financial security, and investment considerations. India is one of the world's m... Show More

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A Comparative Study of Machine Learning-Based Predictive Models for House Price Prediction

Praveen Kumar Singh , Rachna Jain ^* , Shikha Sharma

Issue: Volume 14, Issue 3, September 2026

Pages: 89-97

Received: 16 February 2026

Accepted: 15 June 2026

Published: 8 September 2026

DOI: 10.11648/j.sjbm.20261403.15

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Abstract: Predicting house prices is vital in helping homebuyers, investors, real estate agencies, and policymakers make informed decisions. But it's hard to precisely value a house when there are a number of factors at play – from property details to location to market conditions. The present study accounts for the comparative analysis of four machine learn... Show More

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Transition to Circular Economy: Stakeholder Interventions in Sustainable Municipal Waste Management

Sangeetha Kulala Kodibettu ^* , Professor Seshaiah Manasi

Issue: Volume 14, Issue 3, September 2026

Pages: 98-105

Received: 16 February 2026

Accepted: 15 June 2026

Published: 8 September 2026

DOI: 10.11648/j.sjbm.20261403.16

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Abstract: Rapid urbanization and industrialization are the major reasons to generate the more waste in the cities. The linear economy system is largely implemented by the public, i.e., purchase, use, and dispose. As a result, most of the waste are end with landfill. Hence, this study mainly focused on the shift from a linear economy system into circular econ... Show More

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Leveraging Social Media for Sustainable Development Campaigns

Sheetal Badesra , Durga Aryal ^* , Hansika Jain , Parth Goyal

Issue: Volume 14, Issue 3, September 2026

Pages: 106-113

Received: 16 February 2026

Accepted: 15 June 2026

Published: 8 September 2026

DOI: 10.11648/j.sjbm.20261403.17

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Abstract: Social media has emerged as a powerful tool for promoting sustainable development initiatives on platforms like Instagram, Twitter, You Tube, Facebook, Twitter, etc. due to its wide reach and engagement potential. This paper examines the effectiveness of utilizing social media platforms for sustainable development campaigns. The objective of this r... Show More

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