Study on the Soft Power of Chinese Petroleum Enterprises
Issue:
Volume 2, Issue 6, December 2014
Pages:
78-82
Received:
19 November 2014
Accepted:
3 December 2014
Published:
5 December 2014
DOI:
10.11648/j.ijebo.20140206.11
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Abstract: The paper, basing on the factors that influence the construction of the soft power of the Chinese petroleum enterprises, puts forward the countermeasures and suggestions to enhance the soft power of the petroleum enterprises from various aspects, including the construction of the enterprise culture, strengthening of the resource integration, promotion of the innovation ability, fulfillment of the social responsibility, strengthening of the management control, and shaping of the image.
Abstract: The paper, basing on the factors that influence the construction of the soft power of the Chinese petroleum enterprises, puts forward the countermeasures and suggestions to enhance the soft power of the petroleum enterprises from various aspects, including the construction of the enterprise culture, strengthening of the resource integration, promot...
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